After travelling to various parts of the world during festive season, I have learnt that all countries have one thing in common and that is celebration in the festivals they enjoy the most. In these times of fast life everyone and people of all ages are looking forward to celebrate the holiday season in the best way they can.
And so here is an opportunity for the online and mobile retail and wholesale stores to take advantage to know their customers and give them the best product and service.
Here are 5 most important things you can do to make sure your app is ready for the holiday season:
1) Decorate your app:
People around the world decorate their houses and same way your platform is a place where people are going to visit before the season arrives and even during the holiday season. So go ahead and make small changes. Few things you can change are:
• Small changes to the logo as per festival.
• Small changes to other icons in the app as per festival.
• Small light color backgrounds specially for festival.
2) Market your content and offers:
It is very important that people come to know about your app being ready for the holiday season. Once you are set make sure you have few things in pipeline:
• Send emails to let your customers know about the updates.
• Let your preferred customers have a sneek-peak.
• Create a buzz about any offers or discounts you are going to put before or during the holiday season.
Customers will love your app if you keep in touch with them and welcome them to your application.
3) Wish you customers:
If you are a online store send small greeting cards along with orders for your customers. If you are not a online store you can exclusively send greeting emails or a postcard which makes your customers feel good and comfortable with your brand. Don’t forget to tell them how you feel about your customers.
4) Anticipate a rush during holiday season:
After welcoming and engaging with many people it is very important to make sure in advance that your app is scaled enough to handle the rush. If there are any issues they should be resolved. If it is going to take time they should be well informed. In worst situations you should have a plan B in place for retaining good customers. For this you should integrate your app with proper analytical tools.
5) Analyze your product and audience:
This is the best time to analyze your product and audience. This is the time when you will come to know how good and stable is your application and what changes needs to be made. Not only in the application, you will also find out many improvement which you can do in your system and flow in your organization.
With proper tools you will be able to learn a lot about your app like:
• Stability – Add powerful, yet lightweight crash reporting so you can fix issues fast.
• Deployment – Streamline and automate your beta distribution and app deployment process.
• Engagement – Get insight into your users and what actions they’re taking inside your app.
• Retention – Uncover behaviors that correlate with healthy and unhealthy users.
• Growth – Drive app installs and monitor active users.
• Revenue – Easily monetize your app with ads.
If you keep up with these few important points it will help your app to outperform. If you have any queries feel free to contact us. We will arrange a free consulting session exclusively for you. We also provide end-to-end business solutions for startups, small and medium scale organizations.
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