November 1, 2023

Android or iOS app: Choosing the right for your business

7 minutes


We are all aware that there are currently only two prominent mobile app development platforms in the world: Android and iOS, both of which have pros and cons.

Android is an open-source platform that provides developers with more flexibility and customization options. 

iOS, on the other hand, is a closed platform that offers more security and a more user-friendly experience. 

Despite their differences, both platforms have millions of users and provide a broad range of features and functionalities.

But the next question that arises is which platform to choose, that can benefit from both user perspective and developer perspective.

When deciding which platform to pick, it is essential to evaluate elements such as user demographics, user behavior, developer tools resources, and market trends. 

However, all platforms demand different programming languages and development tools, which can make the decision even more challenging. Finally, the platform chosen will be determined by the project’s specific objectives and goals, as well as the target audience. 

After the platform has been chosen, the next crucial step is to decide whether it has to be a native/ hybrid  iOS application or native/ hybrid android application.  

What are native apps and hybrid apps? 

Native Applications are designed particularly for one platform. These applications are built with programming languages that only support one platform at a time. 

For Android app development, the languages are Java or Kotlin, for iOS app development, the languages are Swift or Objective-C

Hybrid Applications are compatible with both iOS and Android app development. They are developed in front-end developer languages such as CSS, JavaScript, and HTML5, allowing them to function cross-platform. Hybrid apps are cost-effective and easy to maintain since they just require one codebase.

More importantly, which app is most appropriate for the client’s target audience?

We’ve spent the last 7 years helping businesses to turn their websites and web apps into native apps as well as hybrid apps. But the answer to the question above, “What is the most appropriate platform?” does not have a definite answer.

Both have a different set of advantages. The ideal one for you is determined by a number of criteria, including your budget, needs, and deadline. Keep reading this blog, to have a solid understanding of the various kinds of applications accessible. It allows you to make an informed decision about the best technology to utilize to construct your app.

The factors that needs to be considered before deciding which platform to go for your client’s product are as follows

Factors to consider when selecting a platform for client’s product


Firstly, iOS development tends to be more expensive due to the fact that Apple has stricter guidelines. It requires developers to use specific programming languages. This can result in higher development costs and longer timelines.

On the other hand, Android programming, on the other hand, is often more flexible and open-source, allowing for greater flexibility and perhaps reduced costs.

Programming languages

Programming languages differ in iOS app development and android app development. Some popular programming languages used in iOS app development include Swift and Objective-C while Java and Kotlin are commonly used in android app development.

It is crucial to have a skilled group of developers who are highly proficient in these languages and have developed apps for both platforms.

Ultimately, the decision to develop for both platforms should be based on the needs and preferences of your client, as well as the resources and expertise of your development team.

Cross – platform development

Sometimes it might happen that you are satisfied with both app development features; android and ios. You can go for both android app development as well as iOS app development but Additionally, developing for both platforms can also significantly increase the overall cost of development. 

Therefore, it’s important to weigh the benefits and drawbacks of each platform and make an informed decision based on the needs of your client and their target audience. 

“When a customer enters my store, forget me. He is king”

Therefore, it is important to consider the preferences and needs of your target audience before making a decision on which platform to prioritize. Ultimately, the success of your app will depend on how well it meets the needs of your customers and provides a seamless user experience.

App security

When it comes to security, the first thing that comes to mind is an iOS application. Yes, the iOS application has been programmed to be one of the most secure applications in the world. 

While iOS applications may have a reputation for being more secure, Android has also made significant advancements in recent years by improving its security features and has become a more secure operating system, with regular updates and improvements to its security features. This has helped to protect users’ personal data and prevent cyber attacks.

Android has also made significant improvements in recent years. It is important for users to take necessary precautions and practice safe browsing habits regardless of the platform they choose to use. Ultimately, the safety of sensitive information and online transactions depends on the actions of the user.


When it comes to design in iOS app development, they have always embraced simplicity. Its simple and elegant structure has kept everything so easy and visually clear. With its sleek and clean design iOS app has set a benchmark in the world of mobile operating systems. Its user interface is intuitive and easy to navigate, making it a popular choice among users.

When it comes to design in Android app development, there have been significant improvements over the years. It promotes a visually rich and responsive interface, with elements like elevation, shadows, and animations, creating a sense of depth and interaction.

The most remarkable thing Android offers is its highly customizable, from themes, color schemes, and typography, to different layouts and widgets, developers have more flexibility to tailor the app design according to their specific needs.

App monetization

App monetization in Android and iOS app development refers to the process of generating revenue from mobile applications. 

In-app advertising, in-app purchases, subscription models, and sponsorships are all ways to monetize an app. 

To find the ideal monetization strategy, app developers must carefully analyze their target demographic and the type of app they are creating. Ultimately, successful app monetization requires a balance between generating revenue and providing a positive user experience.

Which platform should you choose?

This dilemma is faced by everyone, clients as well as app development companies about choosing android app development or iOS app development. Before going in depth about the said topic understand that;

Customer is a “King” whether a web development team treats him like one or not. Priority should be given to their needs and wants. Focus more on what you can do in order to assist them to get satisfactory outcomes. Their satisfaction and happiness should be the top priority of any business. Also their feedback, opinions should be valued and considered. 

Once the platform has been decided, go in depth about how and in what ways it will benefit the client’s business, what will be hurdles and what will be the advantages.

Now once discussed, a platform jot down advantages and challenges that could come along the way and also give a glimpse/ teaser about how the app might. 

Tech Stack

The choice of a tech stack can significantly impact the development process, the performance of the app, and the user experience. Here’s an overview of the typical tech stacks for Android and iOS development:

Tech stack for android app development:

  1. Programming languages: Android app development primarily uses Java and Kotlin as the official languages. Kotlin has gained popularity due to its conciseness and modern features.
  1. Integrated development environment (IDE): Android Studio is the official Android development IDE. It offers a variety of features, including an emulator for testing programs on various Android devices.
  1. UI Framework: Android apps use the Android XML layout files and the Android XML UI framework to design the user interface.
  1. Backend Services: Android apps require backend services for features like authentication, data storage, and cloud functionality. Developers can use various technologies like Firebase, AWS, or custom server solutions.
  1. Version Control: Git is widely used for version control and collaborative development.

Tech Stack for iOS Development:

  1. Programming Languages: iOS app development primarily uses Swift as the official language. Objective-C is another option, but it’s less commonly used in newer projects.
  1. Integrated Development Environment (IDE): Xcode is the official IDE for iOS development. It provides a wide range of tools for coding, debugging, and testing iOS apps.
  1. UI Framework: iOS uses UIKit or SwiftUI for building the user interface. SwiftUI is a more modern and declarative framework introduced by Apple.
  1. Backend Services: iOS apps can interact with backend services using technologies like RESTful APIs, GraphQL, or third-party SDKs. 
  1. Version Control: Like in Android development, Git is commonly used for version control and collaboration.

In the world of app development, the tech stacks of Android and iOS apps differ due to their unique features and needs. While there may be some similarities between them, it is critical for developers to possess expertise in the specific languages. The tools required for each platform to create exceptional apps. 

Furthermore, cross-platform development frameworks, such as Flutter and React Native, provide the benefit of building apps for both platforms while sharing a significant portion of the codebase. With this approach, developers can create high-quality apps that cater to the needs of both Android and iOS users.

Wrapping it

It’s essential to consider multiple factors when deciding between Android and iOS app development, as each option has its own strengths and limitations. 

It’s important to note that there is no one-size-fits-all conclusion, so it’s crucial to approach this decision wisely. By considering all aspects of the platforms, you can make a well-informed decision that will set you up for success.

If you find yourself struggling to pick the right platform for your project, please know that we at Nextsavy Technologies are here to lend a helping hand. Our team is dedicated to providing personalized guidance and support based on our extensive knowledge and experience. We take the time to thoroughly understand your unique needs so that we can recommend the best option for you. Don’t hesitate to contact us for expert assistance and  choose the platform that aligns with your needs and goals.


To select a mobile app development platform, consider the target audience, preferred devices, market share of operating systems like iOS and Android, available resources, and desired app features and functionalities. Different platforms may offer better support for specific functionalities.

Native apps, Web apps, Hybrid apps are three types of mobile applications. Native mobile apps are designed to run on a single operating system—iOS, Windows, or Android. Web apps include all browser-supported applications. Hybrid apps combine elements of both native and web apps.

A cross-platform app development provides a common codebase that can be used to build iOS and Android applications and other platforms like Windows and Linux.

July 7, 2023

The Ultimate Guide to Android and iOS UI/UX Design

8 minutes


The two most dominant pioneers of the mobile domain: Android and iOS, are also known to be rivals when it comes to mobile app UI and UX design. However, despite their competitive nature, both Android and iOS have managed to consistently push the boundaries of mobile app UI design, inspiring each other to new heights of innovation. From sleek minimalist designs to bold and vibrant color schemes, these two have proven time and time again that they are at the forefront of mobile app design. Their commitment to creating user-friendly interfaces that are both intuitive and visually appealing has revolutionized the way we interact with our mobile devices.  

With each new release, Android and iOS continue to challenge one another to create even more innovative designs that push the limits of what is possible in mobile app UI and UX design. 

As we move forward into the future of mobile technology, it will be exciting to see how these two giants will continue to inspire and influence one another in their quest for unparalleled innovation in mobile app design. Let’s understand how Android and iOS UI and UX designs differ from each other. 

Platform Guidelines and Design Language:

Material Design for Android

Android Material ui/ux design
  • Android follows the Material Design Guidelines that emphasize depth, vibrant colors, and responsive interactions. 
  • This UI and UX design approach creates a cohesive, intuitive user experience, making navigating and interacting with the user interface easy. 
  • Additionally, the use of animations and transitions adds a touch of personality and delight to the overall experience. 


  • Overall, it can be challenging for developers and UI/UX designers to balance the standardization of the Android design language with the need to maintain a unique brand identity for their apps. 
  • Customization and consistency can require extra effort leading to delays in project timeline.

Human Interface Guidelines for iOS

iOS Human Interface Guidelines ui/ux design
  • iOS adheres to the Human Interface Guidelines (HIG), prioritizing simplicity and clarity. 
  • This is why iOS features a minimalist UI and UX design with clean lines, simple icons, and a limited color palette. 
  • Additionally, iOS prioritizes clarity by using plain language and avoiding jargon or confusing terminology. 
  • This approach ensures that users can easily understand and navigate the interface, regardless of their level of technical illiteracy


  • iOS guidelines aim for consistency, ease of use, but can limit designers’ creative expression.
  • This can be frustrating for those seeking a more unique visual style, as the guidelines prioritize function over form. 

Dynamic Navigation Patterns in Android

Android Navigation Patterns ui/ux design
  • The navigation drawer and bottom navigation bar are two popular options for primary navigation on Android. 
  • The navigation drawer is a sliding panel that appears on the left edge of the screen and displays a list of app options. 
  • On the other hand, the bottom navigation bar is a row of icons at the bottom of the screen that provides quick access to different parts of the app. 
  • Both options provide an intuitive way for users to navigate through an app, and developers can choose which one best suits their needs based on their app’s design and functionality. 


  • It can consume screen space, which may result in complex navigation if not properly organized, and can vary across Android versions and device manufacturers.
  • In today’s digital age, screen space is a precious commodity. 
  • It’s important to be mindful of how much space your app is taking up on a user’s device. 
  • It’s important to strike a balance between utilizing screen space effectively and maintaining ease of use, which is key to creating a successful app. 

Streamlined Navigation Patterns in iOS

iOS Navigation Pattern

Tab bars: iOS emphasizes tab bars at the bottom or top for core navigation elements, providing quick access to primary app sections. 

  • Tab bars provide users with a way to access different sections of an app, without the need for complex menus or hidden navigation options. 
  • Tab bars are also customizable, allowing developers to add or remove tabs based on user feedback and usage data. 
  • iOS tab bars often feature icons and labels that make it easy for users to identify which section they are navigating to.
  • This makes it easier for users to find what they are looking for, and encourages them to explore more of the app’s content. 
  • Also, tab bars can be customized to match the overall design aesthetic of an app, making them a versatile tool for UI and UX designers.


  • One potential drawback of tab bars is that they can become cluttered or overwhelming if too many options are included. 
  • To avoid this, developers should carefully consider which sections of their app are most important and prioritize those in the tab bar. 
  • This can be frustrating for users who prefer quick and easy access to all navigation options. 

Screen sizes and resolutions:

Diverse Dimensions in Android

Android Screen sizes & resolutions
  • Android comes in a wide range of screen sizes, including small phones, large phablets, and tablets. 
  • The flexibility in screen size allows designers to experiment different layouts and visual elements. 
  • They can create their own skins and themes, or even modify the core operating system to suit their client’s needs. 
  • This has led to a vibrant ecosystem of third-party apps and tools that extend the functionality of Android devices.


  • Designing for multiple screen sizes requires additional effort. 
  • Testing is important to ensure that the user experience remains consistent across all devices. 
  • This includes testing for usability, functionality, and visual appeal. It is time consuming for UI and UX designers to consider the varying screen sizes and resolutions of each devices when designing user interfaces. 

Consistent Crafting in iOS

iOS Screen sizes & resolutions
  • Apple has consistently strived to provide users with visually stunning displays that enhance usability.
  • The screen sizes across different iOS devices vary, ranging from the compact 4-inch display of the iPhone SE to the expansive 12.9-inch display of the iPad Pro.
  • These high-resolution screens ensure that every detail is crisp and vibrant, resulting in an immersive visual experience by ux and ui designers.
  • Additionally, iOS provides a more streamlined and consistent UI/UX experience because of its limited screen options.


  • The designing for older iPhone models with smaller screens and lower resolutions may require careful optimization without compromising on visual quality.
  • Newer iPhone models such as; iPhone13, iPhone 14 Pro Max with larger screen sizes present challenges for UI and UX designers.
  • It allows for more content and interactions, but they also require careful planning to ensure that items are correctly sized and positioned for the optimal usability. 

Typography and Iconography:

Expressive Elements in Android

Android Typography & Iconography
  • The typographic options and expressive iconography provide users with a wide range of customization options. 
  • The ability to use custom fonts can allow users to truly make their devices their own by selecting a font that speaks to their personal style. 
  • The diverse icon styles available allow for greater brand expression and flexibility in typography choices. 
  • Android has options to suit your needs whether you prefer a minimalist design or something more intricate.


  • Android provides default system icons that are often generic and may not align perfectly with specific branding preferences. 
  • The Android devices come with a predefined set of system fonts, which may not include a wide range of typefaces. 
  • The UI and UX designers have to rely on these default fonts, which can limit their ability to match specific branding preferences.

Elegant Embrace in iOS

iOS Typography & Iconography ui/ux design
  • iOS, with its clean and minimalist design approach, gives clarity to typography and iconography. 
  • Apple has developed its own font called San Francisco, which is specifically designed for optimal readability on various Apple devices.
  • Regarding iconography, iOS icons are known for their simplicity as well as uniformity.
  • The UI and UX designers are encouraged to adhere to Apple’s guidelines i,e designing their own icons, interfaces which helps maintain consistency throughout the platform.


  • iOS provides a set of predefined fonts, icons that UI and UX designers can use, but there is limited flexibility in terms of modifying these elements to suit the specific needs of an app.
  • The lack of flexibility in terms of app layouts and designs can make it difficult to create a cohesive and distinctive user interface. 
  • Despite all this, iOS still stands out from the crowd with its sleek design, intuitive interface, and seamless integration.

Notifications and system integration:

Robust Notifications & System Integration in Android

Android Notifications ui/ux design
  • Android customization allows users to prioritize notifications, ensuring that important messages are never missed. 
  • It offers interactive, actionable notifications for quick responses, tasks completion which also becomes easy for UI and UX designing.
  • Android app streamlines workflow, keeps connected, ensures productivity by keeping messages updated.
  • This feature aids on-the-go productivity by enabling quick business management without disrupting workflow.


  • Balancing customization and simplicity is crucial for user experiences, as over-customization can cause confusion and frustration.
  • The notification system can become overwhelming if not properly managed, leading to a cluttered and confusing user interface.
  • It is crucial to provide clear and concise options that are easy to navigate and understand. B users can have greater control over their experience without sacrificing usability or coherence.

Seamless Harmony in iOS

iOS Notifications ui/ux design
  • iOS UI/UX design prioritizes a clutter-free notification experience, providing fine-grained control over notification settings.
  • It maintains a focus on privacy and user control, offering a more streamlined approach to notifications. 
  • Users can easily manage which apps can send notifications as well as choose to have them delivered quietly or turned off completely.
  • With iOS, users can also group notifications by app or thread, making it easier to keep track of important messages and updates.


  • Apple prioritizes users’ privacy and security, requiring developers to follow strict guidelines when it comes to collecting and using data.
  • Additionally, the stricter review process for apps’ notification usage can impact certain functionalities.
  • iOS places restrictions on how apps can interact with system features and resources. This can limit the integration possibilities for certain functionalities, such as deep system-level integration or accessing certain device sensors or settings.

While iOS’s restrictions can be challenging for developers as well as UI/UX designers, they ultimately help both users and the app ecosystem as a whole.


The bottom line is that there is no winner between iOS and Android. The decision boils down to whether one values simplicity and uniformity or diversity and adaptability. 

It ultimately comes down to personal preference and what features and functionality are most important to each individual user. Both operating systems have their strengths and weaknesses, and it’s up to the user to decide which one best suits their needs. 

We at Nextsavy Technologies are tailored to meet your specific needs. Our team of experienced ux/ui designers is well-versed in the latest technologies and trends, ensuring that your application is not only visually appealing but also highly functional. From concept to deployment, we handle every aspect of the development process with utmost professionalism and attention to detail. Whether you need a simple app for your business or a complex solution for a large-scale project, we have the expertise to deliver exceptional results. 

Contact us for all your Android or iOS app development needs, and let us turn your vision into reality. 

June 9, 2023

The Benefits of Cross – Platform Development for iOS and Android

5 minutes


Client: I would like to make a mobile application. But which platform should I opt for? Which is better, an Android app or an iOS app? Should I opt for cross-platform application?

Don’t worry, you’re not alone. This was a phase that everyone went through. The most crucial aspect is to obtain sufficient knowledge before making any decisions that may have an impact on your business product. 

Cross-platform applications allow businesses to earn revenue from both the Google Play Store (Android) and the Apple App Store (iOS), allowing them to increase sales in an increasingly competitive industry.

We at Nextsavy Technologies have spent almost a decade helping businesses effectively launch cross-platform mobile applications while also providing comprehensive knowledge about the benefits of deploying cross-platform apps. Let us examine them in chronological order. 

Benefits of deploying cross-platform applications

1. One – source code


It saves time and resources, as developers only need to write and maintain one codebase. It also ensures consistency across different platforms, reducing the risk of errors and inconsistencies. One – source code allows for easier updates and modifications, as changes can be made to the single codebase and applied to both platforms simultaneously. 

Overall, cross-platform application for multiple platforms using a single codebase is a highly efficient strategy that provides several advantages such as time and resource savings, reliability, etc.


One potential drawback is that certain platform-specific features may not be fully supported or may require additional customization. Additionally, maintaining and updating one source code for multiple platforms can be complex and time-consuming, especially as new updates and features are released.

Also, some argue that developing native apps for each platform can provide a better user experience and take advantage of platform-specific features.

2. No need for separate teams


In cross-application development, there is no need for separate teams. With the advancement of modern technology, it is now easier than ever to create cross-platform applications that can run on a variety of devices and operating systems. This reduces the need for developers to organize different teams for each platform they wish to target, saving time and resources in the process.

This, in turn, means that developers can address issues quickly and add new features without having to go through a lengthy approval process for each platform. 


However, having a dedicated and separate team for each platform can also lead to more specialized knowledge as information, knowledge, and skills are diversified and everyone can come up with different ideas to deal with situations and problems, resulting in a better user experience. 

Moreover, having distinct teams for each platform allows for more focused attention on the unique needs and details of each operating system. 

For example, a team dedicated solely to developing for iOS, may have a better understanding of the user interface and design components unique to Apple devices. It is important to weigh the benefits and drawbacks of both approaches and determine what will work best for your specific project and team.

3. Easy maintenance and updates


Not only creating a functional and user-friendly application is important for developers, but also to regularly update and maintain it to ensure its optimal performance and user satisfaction. The cross-platform application allows developers to efficiently manage and enhance the app’s features across multiple devices and operating systems. 

For the consumer, a better experience always wins. Even if you are a big, hyper-funded player, the experience the customer gets at the end of the day is the deciding factor. – Samar Singla, Jugnoo

To stay ahead in the game and deliver the best possible experience for their consumers in today’s competitive industry, developers prioritize ongoing maintenance and upgrades. Users are more likely to interact with an app that performs efficiently and fits their needs, which leads to additional income through in-app purchases or advertising.


While ongoing maintenance and upgrades are important, developers must also consider the cost and resources required to maintain a cross-platform program on a regular basis, which may not always be possible for smaller organizations or freelance developers.

Some users may not care about updates or maintenance as long as the software performs its functions, and emphasizing continual maintenance and upgrades may not guarantee success in a competitive sector. 

4. Access to a larger audience

The cross-platform application includes iOS and Android functionality, making it more accessible to a wider audience. Businesses can reach larger audiences by developing cross-platform apps that are available on multiple platforms at the same time. This increased reach enhances the opportunity for client acquisition and revenue generation.

In addition, cross-platform applications offer cost savings for businesses as they only need to develop and maintain one codebase instead of separate ones for each platform. 


“The size of your audience doesn’t matter. What’s important is that your audience is listening.” – Randy Pausch

Make sure you are not targeting an irrelevant audience while opting for a cross-platform application. It is crucial to identify and understand your target audience. This will ensure that you create an app that meets the needs of your intended users and provides a seamless user experience across multiple platforms. Failing to do so might result in poorly received application visitors and a waste of resources. Therefore, take the time to research and analyze your target audience to develop a successful application.

5. Simplified deployment 

Cross-platform development simplifies the deployment process. Frameworks such as React Native, Xamarin, and Flutter enable businesses to create mobile apps quickly and effectively. These frameworks offer pre-built components and modules that enable developers to swiftly build and deploy programs across multiple platforms, resulting in a shorter time to market. React Native uses JavaScript to build native apps, Xamarin uses C# to build cross-platform application with native user interfaces, and Flutter uses the Dart programming language for a fast development cycle.


While cross-platform development offers benefits such as simplified deployment processes, it can also come with drawbacks such as compatibility issues and limited access to platform-specific features. Ultimately, the decision to pursue cross-platform development should be carefully considered in light of the specific needs and goals of the project. Sometimes native apps fulfill the needs of clients, so there is no need to choose the cross-platform which in turn can also save clients’ time and budget.

For example: a gaming app may require access to specific hardware features such as graphics processing units (GPUs) on different mobile platforms, which can limit the performance of the app if developed using cross-platform tools. In this case, developing native apps for each platform may be a better option, as it allows for optimized performance and access to platform-specific features. This approach may also lead to higher user engagement and satisfaction.


“Every advantage has its disadvantages.” – Johan Cruyff

It is important to weigh the pros and cons of any situation before making a decision. It is also important to recognize that nothing is perfect and that there will always be some drawbacks to consider. By being aware of both the advantages and disadvantages, we can make informed choices and minimize potential risks.

Want to know which strategy is best for your business? Want a breakdown of different budget options, project timelines, development resources for cross-platform development projects, and their potential trade-offs? Contact us and get a detailed answer to your queries

React Native, Flutter, Xamarin, Ionic, Cordova, NativeScript, Framework are the best frameworks to build Cross-Platform Mobile apps.

Yes, it is possible to develop an app that can run on both Android and iOS platforms. There are various cross-platform development tools available such as Xamarin, React Native, and Flutter that can help developers create a single codebase for both platforms.

Java and Kotlin are used for developing native Android apps, while Objective-C and Swift are used for developing native iOS apps.

© Copyright 2024, All Rights Reserved by NextSavy Technologies