September 27, 2023

5 Strategies to Elevate User Adaptation & Engagement

5 minutes

Have you ever been browsing and something caught your eye, something distinct and appealing? It was like a nanosecond time frame in which you instantly went to the app and began appreciating everything about it. Now that is what we term a fantastic UI UX design of app that has the potential to draw their audience at the right time and place.

Now the next question that challenges you is like how to hit the bullseye? How to make your design distinct from other apps along with being user-friendly. There are plenty of apps. What makes your app different?

App design and development are crucial aspects of turning your idea into a successful product. It is important to work with experienced professionals who can guide you through the process and ensure that your app is user-friendly, functional, and visually appealing.

Let’s dive into five effective techniques that can truly transform the user adoption and engagement rates of your app.

1. Embrace Cognitive Load Reduction

Simplicity is indeed the ultimate sophistication, and in the realm of UI UX, it’s critical to understand and apply the concept of cognitive load reduction. This involves more than just decluttering the interface; it’s about orchestrating the user journey in a way that aligns with the natural way our brains process information. This can be achieved by categorizing content logically, utilizing intuitive icons and imagery, and employing micro-interactions to guide users seamlessly through their tasks.

Categorizing content logically allows users to quickly find what they are looking for, while intuitive icons and imagery help them understand the functionality without relying on lengthy instructions.

Ultimately, applying cognitive load reduction principles in UI UX design results in a sophisticated and user-friendly interface that maximizes usability and satisfaction.


Consider the journey of ordering food through a delivery app. By breaking down the process into clear steps, presenting familiar icons for options like payment and delivery, and providing real-time updates during order processing, the app significantly reduces the cognitive effort required to complete the task.

Embrace Cognitive Load Reduction

2. Employ Micro-Interactions

Micro-interactions may seem like minor flourishes, but they play a crucial role in boosting user engagement. These subtle animations, haptic responses, or visual cues provide instant feedback, enhancing the feeling of interacting with a responsive and dynamic interface. Whether it’s the satisfying sound of a “ping” after sending a message or the playful bounce of a button upon being tapped, micro-interactions add character to an application and cultivate a sense of connection.

In today’s world, where user experience is key to the success of any application. One way to improve this experience is through the use of micro-interactions in UI UX design. These small details can guide users through complex tasks by providing helpful hints or visual cues that indicate progress.

By paying attention to these seemingly insignificant details, UI UX designers can make their applications more engaging that encourages users to return for more.


After requesting a ride on the Uber app, the map screen displays a small animated car icon moving along the streets to indicate the approaching driver’s location. This micro-interaction gives you a sense of where your driver is in real time.

Employ Micro-Interactions

3. Utilize Personalization

In the age of information overload, personalization is the key to capturing and retaining user attention. By leveraging data-driven insights, you can tailor the user experience to each individual’s preferences and behaviors. This could encompass recommending movies based on viewing history, suggesting relevant products in an e-commerce app, or curating a personalized news feed.

Advanced algorithms and machine learning techniques enable these curated experiences. By analyzing user data, such as past preferences and behavior patterns, the system can accurately predict and present content that is most likely to resonate with each individual user.


The way Netflix recommends shows based on your viewing habits not only enhances your enjoyment but also keeps you engaged by presenting content that resonates with your tastes.

Utilize Personalization in user centered design

4. Implement Gamification Elements

Gamification goes beyond simply turning an app into a game; it’s about tapping into the intrinsic human desire for achievement, reward, and a sense of progression. Incorporating game-like elements, such as earning points, unlocking achievements, or competing with friends, can transform routine interactions into engaging experiences.

The sense of achievement and reward that comes with earning points or unlocking achievements encourages users to continue using the app or platform. This gamification element taps into the human desire for recognition and progress, providing users with a sense of growth and accomplishment.


Fitness apps that allow you to track and celebrate your progress, earn badges for hitting milestones, and challenge friends to step competitions turn exercise into a gamified adventure.

Implement Gamification Elements

5. Leverage Feedback Loop Design

One of the most effective ways to cultivate user engagement is by establishing a seamless feedback loop. This involves providing real-time responses to user actions, creating a sense of direct cause and effect. When users see immediate results of their interactions, it fosters a feeling of control and empowers them to explore the app further.

Also, a feedback loop allows users to feel heard and valued, as their input is acknowledged and responded to promptly. This can lead to increased trust and loyalty towards the app, ultimately resulting in higher user engagement and satisfaction.


Photo & video editing apps thrive on feedback loop design. Adjustments are made in real-time, and as users tweak settings, they instantly witness the visual transformation, enabling them to fine-tune their creative vision effortlessly.

Leverage Feedback Loop Design


In a nutshell, it is not enough to simply build an app, we must also ensure that it reaches the hands and hearts of our target audience. By implementing the strategies outlined here and staying committed to the user, we can pave the way for an app’s triumphant journey toward user adoption and long-term prosperity.

We at Nextsavy Technologies are tailored to meet your specific needs. Our team of experienced UI UX designers is well-versed in the latest technologies and trends, ensuring that your application is not only visually appealing but also highly functional.

Contact us today to discuss your project requirements and let us turn your vision into reality. 


To make an application user-friendly, it is important to focus on simplicity and intuitiveness. Design the interface with clear navigation and minimize clutter by prioritizing essential features. Additionally, gather feedback from users during the development process to identify pain points and make necessary improvements for a smoother user experience.

ARPU (Average Revenue Per User) is a key metric to evaluate your app’s financial performance. You can calculate it by dividing your app’s total income by the number of users over time. This helps track growth and compare success with competitors.

User adoption refers to the number of users who have started using your product or service, while user engagement measures how actively and frequently users interact with it.

September 1, 2023

How to choose the right Mobile App Architecture?

7 minutes

Before choosing the right mobile app architecture for your project, let’s understand mobile app architecture.

In this digital boom period, mobile apps have become the epicenter of successful business strategies. With the increasing number of smartphone users, businesses are leveraging mobile apps to reach a wider audience. These mobile apps not only enhance customer engagement but also offer opportunities for monetization and brand recognition. 

But that makes everyone curious about Is every mobile app successful? Is it enough to just create and launch a mobile app? In an era where every half an hour a new app is released, what will it take to make a mobile app stand out from the competition? Ultimately, the above questions lead to a discussion on following

What makes a mobile app stand out from the competition?

A well-designed mobile app architecture and tech stack ensure an efficient, scalable, and secure user experience. It also enables future enhancements and easy integration with other systems. 

What is Mobile App Architecture?

Mobile app architecture is the structure and design of a mobile application. It comprises layers that make up the app: the user interface, data storage, and overall functionality. The following are the layers of steps involved in the process:

Layers of Mobile app architecture

The Business Layer

The Presentation Layer

The Network Layer

The Data Layer

The Business Layer

This layer focuses on how businesses represent themselves to end users. This layer comprises business components, workflows, and entities divided into two layers: Service and Domain Models. The Service Layer consists of a common set of application functions that will be available to clients and end users in the Domain Model. It shows how the mobile app works and looks into the knowledge and expertise linked to specific problem areas. 

The Presentation Layer

As the name suggests, this layer entirely focuses on how to present the application to end-users. It includes the components of the user interface and UI processes, which include themes, colors, and fonts, as well as the overall layout and navigation of the application. For example, if the mobile app is being developed for iOS devices, the developers need to ensure that the presentation layer is optimized for iPhones or iPads, depending on the target audience. 

The Network Layer

The network layer manages internet-based communication between mobile apps and external resources. It facilitates data interchange between the app and backend services such as databases, APIs, and other remote systems. The network layer’s responsibilities include connection establishment, data encryption and decryption, ensuring reliable data transfer, managing network protocols, and caching data to optimize app speed. 

The Data Layer

The data layer acts as an intermediary between external resources and other app layers. Its primary function is to collect raw data from various sources, like databases, cloud servers, or APIs, and then transfer it to the upper layers, and vice versa.

But the data layer is highly vulnerable and sensitive, so it should have ample security in mobile app architecture. To protect sensitive data, implement encryption techniques, establish access controls, and conduct regular security audits. Regularly update the data layer to identify potential vulnerabilities. By prioritizing security in mobile app architecture minimizes the risk of data breaches and unauthorized access, safeguarding sensitive information within raw data.

The architecture used in mobile application development

MVC (Model-View-Controller)

MVC App Architecture

This is one of the oldest and most widely used mobile app architectural patterns.
Model: Manages the data as well as business logic.
View: Handles the user interface elements.
Controller: Acts as an intermediary between the Model and View, managing user input and updating the Model and View accordingly.
It is commonly used in both Android (with the use of Activities, Fragments, and Views) and iOS (with the use of UIViewControllers and UIViews).

MVVM (Model-View-Viewmodel)

MVVM App Architecture
  • Model-View-ViewModel is a development of MVC that divides concerns further and improves testability.
  • Model: Manages the data as well as business logic.
  • View: Handles the user interface elements.
  • ViewModel: Acts as an intermediary between the Model and View, exposing data and commands that the view binds to.
  • Popular in Android development, especially with frameworks like Android Architecture Components, and also used in iOS development with frameworks like SwiftUI.

Flutter Bloc Architecture

Flutter bloc App Architecture
  • The most popular framework for building cross platform mobile applications. Want to know more about cross platform development and benefits? Check out our guide for benefits of cross platform development
  • It can use various architectural patterns to structure an application.
  • It utilizes the BLOC (Business Logic Component) pattern to manage the flow of data and events.
  • It helps in managing state, UI updates, and business logic separately.
  • It is popular for its suitability in reactive programming and maintaining clean code.

Redux Architecture (for React Native and Flutter)

Redux App Architecture
  • Redux is a predictable state container pattern commonly used in web development.
  • It is adapted for mobile development in frameworks like React Native and Flutter.
  • It centralizes the app’s state management and provides a clear flow for data changes.
  • It is popular for applications with complex data flows and state management needs.

VIPER Architecture (iOS)

VIPER App Architecture for iOS
  • VIPER stands for View-Interactor-Presenter-Entity-Routing.
  • It is used for iOS application development.
  • VIPER enforces strict separation of concerns and modularity, making the application more scalable and maintainable.
  • It is particularly useful for larger projects and teams.

Above are the most useful and important architectures used in mobile application development. So now that we are aware of the layout and types of app architecture, the next important question on which this blog is based is how to choose the right mobile app architecture for your project.

Factors that contribute to a successful mobile app architecture

To ensure a triumphant mobile app architecture, it is crucial to take into account crucial factors such as efficiency, scalability, maintainability, and user friendliness. Here are some key factors that contribute to a successful architecture for mobile applications:

UX and UI design

  • The ui/ux design should be intuitive and user friendly. The foundation of a mobile app architecture is its ui/ux design. Check out our ultimate guide for UI UX designing for mobile apps
  • It should have smooth navigation that ensures users can easily find what they are looking for.
  • It should have a clear information hierarchy that helps them understand the content and its organization. 
  • It should have consistent design elements, and branding for creating a recognizable brand identity. This includes using the same color palette, typography, and visual style across all marketing platforms.
  • The design needs to be responsive to ensure user access and navigation on desktops, tablets, and mobile devices of various screen sizes.

Scalability and Performance

  • A well-structured codebase is needed that allows for easy scalability and performance. 
  • ‘GIT’ is the best source code management tool out there that can allow developers to efficiently track changes, collaborate with team members, and easily revert to previous versions of their code. 
  • It enables developers to add new features, fix bugs, and optimize performance without disrupting the existing functionality. 
  • Minimization of network requests is needed to fetch data from servers, thus minimizing latency and improving loading times. 
  • Efficiently compressing and caching data can optimize data transfers, conserve bandwidth, and reduce user usage costs.

Modularity and Maintainability

  • Modularity promotes code reusability and scalability by allowing developers to break down a mobile app into smaller, independent modules that can be developed and tested separately.
  • Maintainability refers to the ease with which a mobile app architecture can be maintained and updated over time.
  • It includes factors such as clean code structure, documentation, and the availability of tools for debugging and troubleshooting.

Security and Privacy

  • Security and privacy is essential as they ensure the protection of user data and prevent unauthorized access.
  • A robust mobile app architecture should incorporate encryption techniques and secure authentication methods to safeguard sensitive information. 
  • A right app architecture should prioritize user consent and provide transparent data handling practices to maintain privacy standards as well.

Third Party Integrations

  • There should be careful selection and integration of third-party libraries and APIs.
  • Choose reputable providers, services that have low latency and offer good response times to prevent slowing down your app’s overall performance.
  • Regular updates of third-party components to stay up-to-date with security patches and new features.
  • Implement robust error-handling mechanisms to handle cases where the third-party service is temporarily unavailable or returns unexpected results.

Cross Platform Compatibility 

  • It is crucial for organizations that want to reach a wide user base across different devices and operating systems.
  • React Native and Flutter frameworks allow developers to write code once and deploy it on multiple platforms, saving time and resources.
  • The compatibility of each framework with specific app requirements and performance expectations requires a thorough evaluation of its pros and cons.

Feedback and Analytics

  • The integration of analytics tools is crucial for businesses to collect user behavior data, providing valuable insights into user interactions with their products or services.
  • Also, tracking user engagement metrics like session duration, retention rates, and in-app purchases helps developers understand user interactions with the app.
  • Developers can identify roadblocks and areas for improvement by analyzing app performance metrics like load times, crashes, and response rates.

Regular Updates and Maintenance

  • Regularly updating the mobile app architecture is crucial for developers to maintain the app’s relevance and user-friendliness.
  • The developers can ensure the app’s efficiency, security, and compatibility with the latest devices and operating systems by continuously improving mobile app architecture.

Above are the most common factors that contribute to a successful mobile app architecture. There are more factors, such as  business requirements, target audience, offline capabilities, platform considerations, optimized resource usage, documentation and collaboration. 

Remember that the specific architecture choices will depend on the nature of your mobile application, the client’s needs, your team’s expertise, and your development goals. It’s essential to strike a balance between these factors to create an architecture that meets both user expectations and technical requirements.

We at Nextsavy Technologies are tailored to meet your specific needs. Our experienced members are well-versed in the latest technologies and trends, ensuring that your mobile application architecture is not only visually appealing but also highly functional. From concept to deployment, we handle every aspect of the mobile development process with utmost professionalism and attention to detail. Whether you need a simple app for your business or a complex solution for a large-scale project, we have the expertise to deliver exceptional results. 


Mobile app architecture is the structure and design of a mobile application. It comprises layers that make up the app: the user interface, data storage, and overall functionality.

Mobile app architecture typically consists of three layers: the data layer, the business layer, and the presentation layer, each of which plays a critical role in the app’s functionality.

There are various reasons, such as that it helps connect a wider audience, attract new customers, increase brand presence, increase traffic and engagement, and build trust. Check our guide on how mobile apps can benefit your business

An ideal mobile app architecture is one that follows the principles of clean architecture. It is flexible, allowing for easy updates, easily scalable, user friendly that allows users to easily navigate and interact with its features.

VIPER architecture is commonly used in iOS development when the project requires a high level of modularity, scalability, and testability. It is particularly beneficial for large-scale applications with complex business logic and multiple modules that need to be developed and maintained by different teams.

July 7, 2023

The Ultimate Guide to Android and iOS UI/UX Design

8 minutes


The two most dominant pioneers of the mobile domain: Android and iOS, are also known to be rivals when it comes to mobile app UI and UX design. However, despite their competitive nature, both Android and iOS have managed to consistently push the boundaries of mobile app UI design, inspiring each other to new heights of innovation. From sleek minimalist designs to bold and vibrant color schemes, these two have proven time and time again that they are at the forefront of mobile app design. Their commitment to creating user-friendly interfaces that are both intuitive and visually appealing has revolutionized the way we interact with our mobile devices.  

With each new release, Android and iOS continue to challenge one another to create even more innovative designs that push the limits of what is possible in mobile app UI and UX design. 

As we move forward into the future of mobile technology, it will be exciting to see how these two giants will continue to inspire and influence one another in their quest for unparalleled innovation in mobile app design. Let’s understand how Android and iOS UI and UX designs differ from each other. 

Platform Guidelines and Design Language:

Material Design for Android

Android Material ui/ux design
  • Android follows the Material Design Guidelines that emphasize depth, vibrant colors, and responsive interactions. 
  • This UI and UX design approach creates a cohesive, intuitive user experience, making navigating and interacting with the user interface easy. 
  • Additionally, the use of animations and transitions adds a touch of personality and delight to the overall experience. 


  • Overall, it can be challenging for developers and UI/UX designers to balance the standardization of the Android design language with the need to maintain a unique brand identity for their apps. 
  • Customization and consistency can require extra effort leading to delays in project timeline.

Human Interface Guidelines for iOS

iOS Human Interface Guidelines ui/ux design
  • iOS adheres to the Human Interface Guidelines (HIG), prioritizing simplicity and clarity. 
  • This is why iOS features a minimalist UI and UX design with clean lines, simple icons, and a limited color palette. 
  • Additionally, iOS prioritizes clarity by using plain language and avoiding jargon or confusing terminology. 
  • This approach ensures that users can easily understand and navigate the interface, regardless of their level of technical illiteracy


  • iOS guidelines aim for consistency, ease of use, but can limit designers’ creative expression.
  • This can be frustrating for those seeking a more unique visual style, as the guidelines prioritize function over form. 

Dynamic Navigation Patterns in Android

Android Navigation Patterns ui/ux design
  • The navigation drawer and bottom navigation bar are two popular options for primary navigation on Android. 
  • The navigation drawer is a sliding panel that appears on the left edge of the screen and displays a list of app options. 
  • On the other hand, the bottom navigation bar is a row of icons at the bottom of the screen that provides quick access to different parts of the app. 
  • Both options provide an intuitive way for users to navigate through an app, and developers can choose which one best suits their needs based on their app’s design and functionality. 


  • It can consume screen space, which may result in complex navigation if not properly organized, and can vary across Android versions and device manufacturers.
  • In today’s digital age, screen space is a precious commodity. 
  • It’s important to be mindful of how much space your app is taking up on a user’s device. 
  • It’s important to strike a balance between utilizing screen space effectively and maintaining ease of use, which is key to creating a successful app. 

Streamlined Navigation Patterns in iOS

iOS Navigation Pattern

Tab bars: iOS emphasizes tab bars at the bottom or top for core navigation elements, providing quick access to primary app sections. 

  • Tab bars provide users with a way to access different sections of an app, without the need for complex menus or hidden navigation options. 
  • Tab bars are also customizable, allowing developers to add or remove tabs based on user feedback and usage data. 
  • iOS tab bars often feature icons and labels that make it easy for users to identify which section they are navigating to.
  • This makes it easier for users to find what they are looking for, and encourages them to explore more of the app’s content. 
  • Also, tab bars can be customized to match the overall design aesthetic of an app, making them a versatile tool for UI and UX designers.


  • One potential drawback of tab bars is that they can become cluttered or overwhelming if too many options are included. 
  • To avoid this, developers should carefully consider which sections of their app are most important and prioritize those in the tab bar. 
  • This can be frustrating for users who prefer quick and easy access to all navigation options. 

Screen sizes and resolutions:

Diverse Dimensions in Android

Android Screen sizes & resolutions
  • Android comes in a wide range of screen sizes, including small phones, large phablets, and tablets. 
  • The flexibility in screen size allows designers to experiment different layouts and visual elements. 
  • They can create their own skins and themes, or even modify the core operating system to suit their client’s needs. 
  • This has led to a vibrant ecosystem of third-party apps and tools that extend the functionality of Android devices.


  • Designing for multiple screen sizes requires additional effort. 
  • Testing is important to ensure that the user experience remains consistent across all devices. 
  • This includes testing for usability, functionality, and visual appeal. It is time consuming for UI and UX designers to consider the varying screen sizes and resolutions of each devices when designing user interfaces. 

Consistent Crafting in iOS

iOS Screen sizes & resolutions
  • Apple has consistently strived to provide users with visually stunning displays that enhance usability.
  • The screen sizes across different iOS devices vary, ranging from the compact 4-inch display of the iPhone SE to the expansive 12.9-inch display of the iPad Pro.
  • These high-resolution screens ensure that every detail is crisp and vibrant, resulting in an immersive visual experience by ux and ui designers.
  • Additionally, iOS provides a more streamlined and consistent UI/UX experience because of its limited screen options.


  • The designing for older iPhone models with smaller screens and lower resolutions may require careful optimization without compromising on visual quality.
  • Newer iPhone models such as; iPhone13, iPhone 14 Pro Max with larger screen sizes present challenges for UI and UX designers.
  • It allows for more content and interactions, but they also require careful planning to ensure that items are correctly sized and positioned for the optimal usability. 

Typography and Iconography:

Expressive Elements in Android

Android Typography & Iconography
  • The typographic options and expressive iconography provide users with a wide range of customization options. 
  • The ability to use custom fonts can allow users to truly make their devices their own by selecting a font that speaks to their personal style. 
  • The diverse icon styles available allow for greater brand expression and flexibility in typography choices. 
  • Android has options to suit your needs whether you prefer a minimalist design or something more intricate.


  • Android provides default system icons that are often generic and may not align perfectly with specific branding preferences. 
  • The Android devices come with a predefined set of system fonts, which may not include a wide range of typefaces. 
  • The UI and UX designers have to rely on these default fonts, which can limit their ability to match specific branding preferences.

Elegant Embrace in iOS

iOS Typography & Iconography ui/ux design
  • iOS, with its clean and minimalist design approach, gives clarity to typography and iconography. 
  • Apple has developed its own font called San Francisco, which is specifically designed for optimal readability on various Apple devices.
  • Regarding iconography, iOS icons are known for their simplicity as well as uniformity.
  • The UI and UX designers are encouraged to adhere to Apple’s guidelines i,e designing their own icons, interfaces which helps maintain consistency throughout the platform.


  • iOS provides a set of predefined fonts, icons that UI and UX designers can use, but there is limited flexibility in terms of modifying these elements to suit the specific needs of an app.
  • The lack of flexibility in terms of app layouts and designs can make it difficult to create a cohesive and distinctive user interface. 
  • Despite all this, iOS still stands out from the crowd with its sleek design, intuitive interface, and seamless integration.

Notifications and system integration:

Robust Notifications & System Integration in Android

Android Notifications ui/ux design
  • Android customization allows users to prioritize notifications, ensuring that important messages are never missed. 
  • It offers interactive, actionable notifications for quick responses, tasks completion which also becomes easy for UI and UX designing.
  • Android app streamlines workflow, keeps connected, ensures productivity by keeping messages updated.
  • This feature aids on-the-go productivity by enabling quick business management without disrupting workflow.


  • Balancing customization and simplicity is crucial for user experiences, as over-customization can cause confusion and frustration.
  • The notification system can become overwhelming if not properly managed, leading to a cluttered and confusing user interface.
  • It is crucial to provide clear and concise options that are easy to navigate and understand. B users can have greater control over their experience without sacrificing usability or coherence.

Seamless Harmony in iOS

iOS Notifications ui/ux design
  • iOS UI/UX design prioritizes a clutter-free notification experience, providing fine-grained control over notification settings.
  • It maintains a focus on privacy and user control, offering a more streamlined approach to notifications. 
  • Users can easily manage which apps can send notifications as well as choose to have them delivered quietly or turned off completely.
  • With iOS, users can also group notifications by app or thread, making it easier to keep track of important messages and updates.


  • Apple prioritizes users’ privacy and security, requiring developers to follow strict guidelines when it comes to collecting and using data.
  • Additionally, the stricter review process for apps’ notification usage can impact certain functionalities.
  • iOS places restrictions on how apps can interact with system features and resources. This can limit the integration possibilities for certain functionalities, such as deep system-level integration or accessing certain device sensors or settings.

While iOS’s restrictions can be challenging for developers as well as UI/UX designers, they ultimately help both users and the app ecosystem as a whole.


The bottom line is that there is no winner between iOS and Android. The decision boils down to whether one values simplicity and uniformity or diversity and adaptability. 

It ultimately comes down to personal preference and what features and functionality are most important to each individual user. Both operating systems have their strengths and weaknesses, and it’s up to the user to decide which one best suits their needs. 

We at Nextsavy Technologies are tailored to meet your specific needs. Our team of experienced ux/ui designers is well-versed in the latest technologies and trends, ensuring that your application is not only visually appealing but also highly functional. From concept to deployment, we handle every aspect of the development process with utmost professionalism and attention to detail. Whether you need a simple app for your business or a complex solution for a large-scale project, we have the expertise to deliver exceptional results. 

Contact us for all your Android or iOS app development needs, and let us turn your vision into reality. 

August 13, 2020

How to organize content on your website?

Harshada Desai
6 minutes

Have you ever visited a website for specific reason but as soon as you got onto the website you were disappointed that the site held none of the information you were looking for? Or you the site promised you exactly the kind of information you were looking for but there was no clear path to find it? In these scenarios, how long did you stay on the website? Did you even feel like exploring the website to look for the information you wanted? Do you know how much important is organizing website content?

One of the most important decisions a website designer needs to make is how to organize or layout information on a website.

We we all know that content is king. But what is the point of good content if the visitors on your website are not going to be able to access that content easily and quickly.

Your visitors need to be able to quickly scan your site and find the content or information they are looking for. If you are a company offering information, services, or products people visit your website because they are looking for information and for designers the main objective should be to help the visitors find it.

This is not an easy task considering that there are many different people visiting your site, and a website can varying types of information. So here I am listing a few tips on organizing content on your website, information dissemination at a glance, in a quick and effective way:

1. Set the goals first

Different clients are going to have different goals, based on the service they are providing. For example, if a website is selling a product to talk about the product’s USP, if it is a service the client’s goals might be to highlight what they offer other businesses, etc. There must also be a call to action, the real goal for all clients is to use the website for conversion, so if it is a product website think about how you might lead the website visitor to quickly gain information about the product and lead them to buy the product.

Some websites may also just be providing information and some websites might be doing a combination of these. So start by first listing down the client’s goal and what the call to action should be. If your site aims to sell a product, then the most important information on that site will be that which describes the benefits of the product, answers potential customer questions, and tells visitors how to buy. If the site’s primary purpose is to provide information, then you might want to make sure that either the information or navigation to find that information is placed in a prominent position on the home. So once you have all the content in front you start by first listing down the client’s objectives and what they are trying to achieve from their website.

2. Highlight necessary content

Once you know what the site’s and the client’s goals are, start by highlighting all the necessary content or text that communicates the goals. For example, if you have a site that aims to sell a product, you want to select and highlight product benefits, features, testimony, and information about the company, a FAQ page, and information on how the visitors can purchase the product.

3. Define an information structure

Now that you know what the goals of the website are and you have highlights of text that communicate the goals now it is time for you to order the information that can help in organizing content on your website At this point, you want to take the text and keep arranging it either on the screen or onboard until the progression of the information flow. Remember to give the most important information first (we will talk about this a bit more in detail below). Each web page needs to give unique information and move the readers to the next step or to a call to action like mentioned before. Create headers, paragraphs, or titles by providing links, analyzing text, and deciding on importance.

4. Start with critical content

Once you have a clear structure for your content, you need to go into more detail and decide which text is going to be displayed where on the site. Important is that you start with the most critical content, i.e.: the most important or central message to the product or service the site is selling and place it right on the landing page. Then, you can think about less central content and decide where and how you want to arrange it on your site.

Another way to better organize the content is to group relevant elements. Note that relevant is your subjective thought but what go back to the goals and ask yourself if it is communicating that goal effectively. Relevant content that is grouped logically and practically will make the site visitor’s search for related content minimal and therefore navigating your website becomes more intuitive and more efficient for your visitors.

6. Show only what is relevant

At the end of this process, you might still have text from the overall content that does not fit anywhere or might be leftover. Do not try to cram the leftover text in spaces because you feel you need to make use of it. Keep it simple, meaning only include content that is relevant, does not repeat the same thing and over iterate. But, make sure you show everything that is relevant.

Ultimately, selecting, organizing, categorizing and hierarchical placing the content all comes down to defining the objectives of the website and the client goals. So make you sure you spend time in understanding this.

Again, you can pretend to be a visitor to your own website and guess what kind of information would be relevant. Or you can ask real users to perform different tasks and go through different use cases to tell you exactly what content they expect to find. You can then think of ways to display additional information. For example, you can place high priority content directly on the site, or link to less urgent content on your different pages. Just make sure it’s available.


If your site is small and only has a few pages, you can easily display them all in your main navigation. As the number of pages grows it quickly becomes unwieldy to try and include to every page in a navigation bar or single menu. Organizing your pages into a hierarchy becomes important.

Hierarchical Organization

A hierarchical organization is one of the simplest structures for visualizing and understanding complexity. Placing your content into some kind of hierarchy is an easy way to let people know what the entirety of your content is about.

Hierarchy is created through superordinate/subordinate or parent/child relationships. Visually we perceive these relationships based on left/right or top/down organization, but we can also influence this hierarchy visually through proximity, size, and connecting lines among other things.

A large part of the job of a designer is to organize information.

That organization might be the information architecture across a website or it might be where to place design elements on a page. Organization of information significantly impacts page and site design, influencing user reactions and interaction.

Organization of information on a single page significantly impacts user response and interaction with a website. When someone first visits your site they have very little knowledge about it. You need to let them know what your site is about quickly and effectively.

How should you organize your site’s information? How many ways can you organize it? Are some organizational systems better than others?

About the author

Harshada is a trained product designer but has made her way from design to design research. Although she is a research she keeps herself updated on interaction and digital product design. You can always trust her to give feedback and she is always open to a good brainstorming jam.

Professional copywriters or content creators write the content of a website. They are experts in creating captivating and educational content that meets the website’s objectives and caters to its target audience. They may work for the company in-house or as freelancers.

Organizing your website content is important as it helps the target audience navigate through your content easily and find the information they are looking for quickly. A well-organized website improves search engine optimization (SEO) by making it easier for search engines to crawl and index your pages, leading to higher visibility in search results.

The types of content to be included on a website can vary depending on its purpose and target audience. Some common types are product or service page content, blog posts, case studies or testimonials, contact us, and help center content.

May 17, 2016

How an app design can make wonders!

Nextsavy Technologies
3 minutes

You have a great app idea, you have a very good response and the market is open for your idea, but have you ever thought of what if the app design & development is not executed in the correct way. You can also check out our post on key elements of software development.

Let us consider the two most common and successful app platforms for our discussion, Apple and Android. An app’s most important attribute is its design. I have come across hundred’s of entrepreneur’s to whom my first question is who are the users of your application? Asking for the users makes it clear and easy to understand that the physcology of the user, geography of the user and under what surroundings the user is going to operate.

2 most important questions to ask before designing the app

What problem does your app solve?

You have figured out a problem and its probable solution. It is possible that the app can be solving a part of the problem or the entire problem which you have discovered. If not sure you can list down the problems you are focusing to solve and against that you can list down the solutions to those problems which your app is solving? Bam and you have the answers.

Also sometimes the flaw in design and flow of the app creates a different type of a problem. This should not happen. So taking care of the design elements is very important.

Designers must ensure their solutions avoid creating different problems due to design and flow, ensuring a cohesive and effective solution.

Who are your app users?

App users could be across the globe depending upon the app. App targets various individuals, including machine operators, mechanics, musicians, artists, and individuals of all ages and backgrounds.

Now this people could be in various environments, surrounding, could be outdoors, indoors, with proper lights or with low light or extremely high light.

All this factors are accountable when the design of the app is to be created and thus the question who the user is, can help the designer to think forward.

The above 2 questions themselves can give answers to many questions which are required to make a best user interface and user experience for the application.

Apart from the fact that the designers contribution to the app is crucial the fact that the development process is also important and can make great impact on the application.

Factors that you can keep in mind for app development


Choose platform wisely. Do research on target region and devices used over in your targeted region.


Secondly the tools that used are important, which helps do the work more efficiently and securely.

Design Integration

Once the designs are ready, developer needs to integrate them and keep in mind that it appears perfectly in all screen sizes. This also includes transitions and animations.

Design Guidelines

Making sure HIG: Human Interface Guidelines are taken care for Apple apps and using Material Design concepts in Android apps makes a huge difference to your app designs.


Some of these facts and notes will help to understand the app design process. For any other assistance with respect to mobile app design you can Contact us!


An app’s design should include a user-friendly interface, clear navigation, and a visually appealing layout. It should also consider the target audience and their needs to ensure that the app meets their expectations and provides a seamless user experience.

The process of designing a visually appealing and user-friendly interface in an app that improves the user experience is referred to as UX/UI design. It involves analyzing the users’ behavior, preferences, and needs in order to build an intuitive, user-friendly interface.

Mobile apps should have fast loading time, push notifications, offline access, flexibility, social media integration, easy navigation, and a secure payment gateway.

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