November 1, 2023

Android or iOS app: Choosing the right for your business

7 minutes


We are all aware that there are currently only two prominent mobile app development platforms in the world: Android and iOS, both of which have pros and cons.

Android is an open-source platform that provides developers with more flexibility and customization options. 

iOS, on the other hand, is a closed platform that offers more security and a more user-friendly experience. 

Despite their differences, both platforms have millions of users and provide a broad range of features and functionalities.

But the next question that arises is which platform to choose, that can benefit from both user perspective and developer perspective.

When deciding which platform to pick, it is essential to evaluate elements such as user demographics, user behavior, developer tools resources, and market trends. 

However, all platforms demand different programming languages and development tools, which can make the decision even more challenging. Finally, the platform chosen will be determined by the project’s specific objectives and goals, as well as the target audience. 

After the platform has been chosen, the next crucial step is to decide whether it has to be a native/ hybrid  iOS application or native/ hybrid android application.  

What are native apps and hybrid apps? 

Native Applications are designed particularly for one platform. These applications are built with programming languages that only support one platform at a time. 

For Android app development, the languages are Java or Kotlin, for iOS app development, the languages are Swift or Objective-C

Hybrid Applications are compatible with both iOS and Android app development. They are developed in front-end developer languages such as CSS, JavaScript, and HTML5, allowing them to function cross-platform. Hybrid apps are cost-effective and easy to maintain since they just require one codebase.

More importantly, which app is most appropriate for the client’s target audience?

We’ve spent the last 7 years helping businesses to turn their websites and web apps into native apps as well as hybrid apps. But the answer to the question above, “What is the most appropriate platform?” does not have a definite answer.

Both have a different set of advantages. The ideal one for you is determined by a number of criteria, including your budget, needs, and deadline. Keep reading this blog, to have a solid understanding of the various kinds of applications accessible. It allows you to make an informed decision about the best technology to utilize to construct your app.

The factors that needs to be considered before deciding which platform to go for your client’s product are as follows

Factors to consider when selecting a platform for client’s product


Firstly, iOS development tends to be more expensive due to the fact that Apple has stricter guidelines. It requires developers to use specific programming languages. This can result in higher development costs and longer timelines.

On the other hand, Android programming, on the other hand, is often more flexible and open-source, allowing for greater flexibility and perhaps reduced costs.

Programming languages

Programming languages differ in iOS app development and android app development. Some popular programming languages used in iOS app development include Swift and Objective-C while Java and Kotlin are commonly used in android app development.

It is crucial to have a skilled group of developers who are highly proficient in these languages and have developed apps for both platforms.

Ultimately, the decision to develop for both platforms should be based on the needs and preferences of your client, as well as the resources and expertise of your development team.

Cross – platform development

Sometimes it might happen that you are satisfied with both app development features; android and ios. You can go for both android app development as well as iOS app development but Additionally, developing for both platforms can also significantly increase the overall cost of development. 

Therefore, it’s important to weigh the benefits and drawbacks of each platform and make an informed decision based on the needs of your client and their target audience. 

“When a customer enters my store, forget me. He is king”

Therefore, it is important to consider the preferences and needs of your target audience before making a decision on which platform to prioritize. Ultimately, the success of your app will depend on how well it meets the needs of your customers and provides a seamless user experience.

App security

When it comes to security, the first thing that comes to mind is an iOS application. Yes, the iOS application has been programmed to be one of the most secure applications in the world. 

While iOS applications may have a reputation for being more secure, Android has also made significant advancements in recent years by improving its security features and has become a more secure operating system, with regular updates and improvements to its security features. This has helped to protect users’ personal data and prevent cyber attacks.

Android has also made significant improvements in recent years. It is important for users to take necessary precautions and practice safe browsing habits regardless of the platform they choose to use. Ultimately, the safety of sensitive information and online transactions depends on the actions of the user.


When it comes to design in iOS app development, they have always embraced simplicity. Its simple and elegant structure has kept everything so easy and visually clear. With its sleek and clean design iOS app has set a benchmark in the world of mobile operating systems. Its user interface is intuitive and easy to navigate, making it a popular choice among users.

When it comes to design in Android app development, there have been significant improvements over the years. It promotes a visually rich and responsive interface, with elements like elevation, shadows, and animations, creating a sense of depth and interaction.

The most remarkable thing Android offers is its highly customizable, from themes, color schemes, and typography, to different layouts and widgets, developers have more flexibility to tailor the app design according to their specific needs.

App monetization

App monetization in Android and iOS app development refers to the process of generating revenue from mobile applications. 

In-app advertising, in-app purchases, subscription models, and sponsorships are all ways to monetize an app. 

To find the ideal monetization strategy, app developers must carefully analyze their target demographic and the type of app they are creating. Ultimately, successful app monetization requires a balance between generating revenue and providing a positive user experience.

Which platform should you choose?

This dilemma is faced by everyone, clients as well as app development companies about choosing android app development or iOS app development. Before going in depth about the said topic understand that;

Customer is a “King” whether a web development team treats him like one or not. Priority should be given to their needs and wants. Focus more on what you can do in order to assist them to get satisfactory outcomes. Their satisfaction and happiness should be the top priority of any business. Also their feedback, opinions should be valued and considered. 

Once the platform has been decided, go in depth about how and in what ways it will benefit the client’s business, what will be hurdles and what will be the advantages.

Now once discussed, a platform jot down advantages and challenges that could come along the way and also give a glimpse/ teaser about how the app might. 

Tech Stack

The choice of a tech stack can significantly impact the development process, the performance of the app, and the user experience. Here’s an overview of the typical tech stacks for Android and iOS development:

Tech stack for android app development:

  1. Programming languages: Android app development primarily uses Java and Kotlin as the official languages. Kotlin has gained popularity due to its conciseness and modern features.
  1. Integrated development environment (IDE): Android Studio is the official Android development IDE. It offers a variety of features, including an emulator for testing programs on various Android devices.
  1. UI Framework: Android apps use the Android XML layout files and the Android XML UI framework to design the user interface.
  1. Backend Services: Android apps require backend services for features like authentication, data storage, and cloud functionality. Developers can use various technologies like Firebase, AWS, or custom server solutions.
  1. Version Control: Git is widely used for version control and collaborative development.

Tech Stack for iOS Development:

  1. Programming Languages: iOS app development primarily uses Swift as the official language. Objective-C is another option, but it’s less commonly used in newer projects.
  1. Integrated Development Environment (IDE): Xcode is the official IDE for iOS development. It provides a wide range of tools for coding, debugging, and testing iOS apps.
  1. UI Framework: iOS uses UIKit or SwiftUI for building the user interface. SwiftUI is a more modern and declarative framework introduced by Apple.
  1. Backend Services: iOS apps can interact with backend services using technologies like RESTful APIs, GraphQL, or third-party SDKs. 
  1. Version Control: Like in Android development, Git is commonly used for version control and collaboration.

In the world of app development, the tech stacks of Android and iOS apps differ due to their unique features and needs. While there may be some similarities between them, it is critical for developers to possess expertise in the specific languages. The tools required for each platform to create exceptional apps. 

Furthermore, cross-platform development frameworks, such as Flutter and React Native, provide the benefit of building apps for both platforms while sharing a significant portion of the codebase. With this approach, developers can create high-quality apps that cater to the needs of both Android and iOS users.

Wrapping it

It’s essential to consider multiple factors when deciding between Android and iOS app development, as each option has its own strengths and limitations. 

It’s important to note that there is no one-size-fits-all conclusion, so it’s crucial to approach this decision wisely. By considering all aspects of the platforms, you can make a well-informed decision that will set you up for success.

If you find yourself struggling to pick the right platform for your project, please know that we at Nextsavy Technologies are here to lend a helping hand. Our team is dedicated to providing personalized guidance and support based on our extensive knowledge and experience. We take the time to thoroughly understand your unique needs so that we can recommend the best option for you. Don’t hesitate to contact us for expert assistance and  choose the platform that aligns with your needs and goals.


To select a mobile app development platform, consider the target audience, preferred devices, market share of operating systems like iOS and Android, available resources, and desired app features and functionalities. Different platforms may offer better support for specific functionalities.

Native apps, Web apps, Hybrid apps are three types of mobile applications. Native mobile apps are designed to run on a single operating system—iOS, Windows, or Android. Web apps include all browser-supported applications. Hybrid apps combine elements of both native and web apps.

A cross-platform app development provides a common codebase that can be used to build iOS and Android applications and other platforms like Windows and Linux.

September 27, 2023

5 Strategies to Elevate User Adaptation & Engagement

5 minutes

Have you ever been browsing and something caught your eye, something distinct and appealing? It was like a nanosecond time frame in which you instantly went to the app and began appreciating everything about it. Now that is what we term a fantastic UI UX design of app that has the potential to draw their audience at the right time and place.

Now the next question that challenges you is like how to hit the bullseye? How to make your design distinct from other apps along with being user-friendly. There are plenty of apps. What makes your app different?

App design and development are crucial aspects of turning your idea into a successful product. It is important to work with experienced professionals who can guide you through the process and ensure that your app is user-friendly, functional, and visually appealing.

Let’s dive into five effective techniques that can truly transform the user adoption and engagement rates of your app.

1. Embrace Cognitive Load Reduction

Simplicity is indeed the ultimate sophistication, and in the realm of UI UX, it’s critical to understand and apply the concept of cognitive load reduction. This involves more than just decluttering the interface; it’s about orchestrating the user journey in a way that aligns with the natural way our brains process information. This can be achieved by categorizing content logically, utilizing intuitive icons and imagery, and employing micro-interactions to guide users seamlessly through their tasks.

Categorizing content logically allows users to quickly find what they are looking for, while intuitive icons and imagery help them understand the functionality without relying on lengthy instructions.

Ultimately, applying cognitive load reduction principles in UI UX design results in a sophisticated and user-friendly interface that maximizes usability and satisfaction.


Consider the journey of ordering food through a delivery app. By breaking down the process into clear steps, presenting familiar icons for options like payment and delivery, and providing real-time updates during order processing, the app significantly reduces the cognitive effort required to complete the task.

Embrace Cognitive Load Reduction

2. Employ Micro-Interactions

Micro-interactions may seem like minor flourishes, but they play a crucial role in boosting user engagement. These subtle animations, haptic responses, or visual cues provide instant feedback, enhancing the feeling of interacting with a responsive and dynamic interface. Whether it’s the satisfying sound of a “ping” after sending a message or the playful bounce of a button upon being tapped, micro-interactions add character to an application and cultivate a sense of connection.

In today’s world, where user experience is key to the success of any application. One way to improve this experience is through the use of micro-interactions in UI UX design. These small details can guide users through complex tasks by providing helpful hints or visual cues that indicate progress.

By paying attention to these seemingly insignificant details, UI UX designers can make their applications more engaging that encourages users to return for more.


After requesting a ride on the Uber app, the map screen displays a small animated car icon moving along the streets to indicate the approaching driver’s location. This micro-interaction gives you a sense of where your driver is in real time.

Employ Micro-Interactions

3. Utilize Personalization

In the age of information overload, personalization is the key to capturing and retaining user attention. By leveraging data-driven insights, you can tailor the user experience to each individual’s preferences and behaviors. This could encompass recommending movies based on viewing history, suggesting relevant products in an e-commerce app, or curating a personalized news feed.

Advanced algorithms and machine learning techniques enable these curated experiences. By analyzing user data, such as past preferences and behavior patterns, the system can accurately predict and present content that is most likely to resonate with each individual user.


The way Netflix recommends shows based on your viewing habits not only enhances your enjoyment but also keeps you engaged by presenting content that resonates with your tastes.

Utilize Personalization in user centered design

4. Implement Gamification Elements

Gamification goes beyond simply turning an app into a game; it’s about tapping into the intrinsic human desire for achievement, reward, and a sense of progression. Incorporating game-like elements, such as earning points, unlocking achievements, or competing with friends, can transform routine interactions into engaging experiences.

The sense of achievement and reward that comes with earning points or unlocking achievements encourages users to continue using the app or platform. This gamification element taps into the human desire for recognition and progress, providing users with a sense of growth and accomplishment.


Fitness apps that allow you to track and celebrate your progress, earn badges for hitting milestones, and challenge friends to step competitions turn exercise into a gamified adventure.

Implement Gamification Elements

5. Leverage Feedback Loop Design

One of the most effective ways to cultivate user engagement is by establishing a seamless feedback loop. This involves providing real-time responses to user actions, creating a sense of direct cause and effect. When users see immediate results of their interactions, it fosters a feeling of control and empowers them to explore the app further.

Also, a feedback loop allows users to feel heard and valued, as their input is acknowledged and responded to promptly. This can lead to increased trust and loyalty towards the app, ultimately resulting in higher user engagement and satisfaction.


Photo & video editing apps thrive on feedback loop design. Adjustments are made in real-time, and as users tweak settings, they instantly witness the visual transformation, enabling them to fine-tune their creative vision effortlessly.

Leverage Feedback Loop Design


In a nutshell, it is not enough to simply build an app, we must also ensure that it reaches the hands and hearts of our target audience. By implementing the strategies outlined here and staying committed to the user, we can pave the way for an app’s triumphant journey toward user adoption and long-term prosperity.

We at Nextsavy Technologies are tailored to meet your specific needs. Our team of experienced UI UX designers is well-versed in the latest technologies and trends, ensuring that your application is not only visually appealing but also highly functional.

Contact us today to discuss your project requirements and let us turn your vision into reality. 


To make an application user-friendly, it is important to focus on simplicity and intuitiveness. Design the interface with clear navigation and minimize clutter by prioritizing essential features. Additionally, gather feedback from users during the development process to identify pain points and make necessary improvements for a smoother user experience.

ARPU (Average Revenue Per User) is a key metric to evaluate your app’s financial performance. You can calculate it by dividing your app’s total income by the number of users over time. This helps track growth and compare success with competitors.

User adoption refers to the number of users who have started using your product or service, while user engagement measures how actively and frequently users interact with it.

September 1, 2023

How to choose the right Mobile App Architecture?

7 minutes

Before choosing the right mobile app architecture for your project, let’s understand mobile app architecture.

In this digital boom period, mobile apps have become the epicenter of successful business strategies. With the increasing number of smartphone users, businesses are leveraging mobile apps to reach a wider audience. These mobile apps not only enhance customer engagement but also offer opportunities for monetization and brand recognition. 

But that makes everyone curious about Is every mobile app successful? Is it enough to just create and launch a mobile app? In an era where every half an hour a new app is released, what will it take to make a mobile app stand out from the competition? Ultimately, the above questions lead to a discussion on following

What makes a mobile app stand out from the competition?

A well-designed mobile app architecture and tech stack ensure an efficient, scalable, and secure user experience. It also enables future enhancements and easy integration with other systems. 

What is Mobile App Architecture?

Mobile app architecture is the structure and design of a mobile application. It comprises layers that make up the app: the user interface, data storage, and overall functionality. The following are the layers of steps involved in the process:

Layers of Mobile app architecture

The Business Layer

The Presentation Layer

The Network Layer

The Data Layer

The Business Layer

This layer focuses on how businesses represent themselves to end users. This layer comprises business components, workflows, and entities divided into two layers: Service and Domain Models. The Service Layer consists of a common set of application functions that will be available to clients and end users in the Domain Model. It shows how the mobile app works and looks into the knowledge and expertise linked to specific problem areas. 

The Presentation Layer

As the name suggests, this layer entirely focuses on how to present the application to end-users. It includes the components of the user interface and UI processes, which include themes, colors, and fonts, as well as the overall layout and navigation of the application. For example, if the mobile app is being developed for iOS devices, the developers need to ensure that the presentation layer is optimized for iPhones or iPads, depending on the target audience. 

The Network Layer

The network layer manages internet-based communication between mobile apps and external resources. It facilitates data interchange between the app and backend services such as databases, APIs, and other remote systems. The network layer’s responsibilities include connection establishment, data encryption and decryption, ensuring reliable data transfer, managing network protocols, and caching data to optimize app speed. 

The Data Layer

The data layer acts as an intermediary between external resources and other app layers. Its primary function is to collect raw data from various sources, like databases, cloud servers, or APIs, and then transfer it to the upper layers, and vice versa.

But the data layer is highly vulnerable and sensitive, so it should have ample security in mobile app architecture. To protect sensitive data, implement encryption techniques, establish access controls, and conduct regular security audits. Regularly update the data layer to identify potential vulnerabilities. By prioritizing security in mobile app architecture minimizes the risk of data breaches and unauthorized access, safeguarding sensitive information within raw data.

The architecture used in mobile application development

MVC (Model-View-Controller)

MVC App Architecture

This is one of the oldest and most widely used mobile app architectural patterns.
Model: Manages the data as well as business logic.
View: Handles the user interface elements.
Controller: Acts as an intermediary between the Model and View, managing user input and updating the Model and View accordingly.
It is commonly used in both Android (with the use of Activities, Fragments, and Views) and iOS (with the use of UIViewControllers and UIViews).

MVVM (Model-View-Viewmodel)

MVVM App Architecture
  • Model-View-ViewModel is a development of MVC that divides concerns further and improves testability.
  • Model: Manages the data as well as business logic.
  • View: Handles the user interface elements.
  • ViewModel: Acts as an intermediary between the Model and View, exposing data and commands that the view binds to.
  • Popular in Android development, especially with frameworks like Android Architecture Components, and also used in iOS development with frameworks like SwiftUI.

Flutter Bloc Architecture

Flutter bloc App Architecture
  • The most popular framework for building cross platform mobile applications. Want to know more about cross platform development and benefits? Check out our guide for benefits of cross platform development
  • It can use various architectural patterns to structure an application.
  • It utilizes the BLOC (Business Logic Component) pattern to manage the flow of data and events.
  • It helps in managing state, UI updates, and business logic separately.
  • It is popular for its suitability in reactive programming and maintaining clean code.

Redux Architecture (for React Native and Flutter)

Redux App Architecture
  • Redux is a predictable state container pattern commonly used in web development.
  • It is adapted for mobile development in frameworks like React Native and Flutter.
  • It centralizes the app’s state management and provides a clear flow for data changes.
  • It is popular for applications with complex data flows and state management needs.

VIPER Architecture (iOS)

VIPER App Architecture for iOS
  • VIPER stands for View-Interactor-Presenter-Entity-Routing.
  • It is used for iOS application development.
  • VIPER enforces strict separation of concerns and modularity, making the application more scalable and maintainable.
  • It is particularly useful for larger projects and teams.

Above are the most useful and important architectures used in mobile application development. So now that we are aware of the layout and types of app architecture, the next important question on which this blog is based is how to choose the right mobile app architecture for your project.

Factors that contribute to a successful mobile app architecture

To ensure a triumphant mobile app architecture, it is crucial to take into account crucial factors such as efficiency, scalability, maintainability, and user friendliness. Here are some key factors that contribute to a successful architecture for mobile applications:

UX and UI design

  • The ui/ux design should be intuitive and user friendly. The foundation of a mobile app architecture is its ui/ux design. Check out our ultimate guide for UI UX designing for mobile apps
  • It should have smooth navigation that ensures users can easily find what they are looking for.
  • It should have a clear information hierarchy that helps them understand the content and its organization. 
  • It should have consistent design elements, and branding for creating a recognizable brand identity. This includes using the same color palette, typography, and visual style across all marketing platforms.
  • The design needs to be responsive to ensure user access and navigation on desktops, tablets, and mobile devices of various screen sizes.

Scalability and Performance

  • A well-structured codebase is needed that allows for easy scalability and performance. 
  • ‘GIT’ is the best source code management tool out there that can allow developers to efficiently track changes, collaborate with team members, and easily revert to previous versions of their code. 
  • It enables developers to add new features, fix bugs, and optimize performance without disrupting the existing functionality. 
  • Minimization of network requests is needed to fetch data from servers, thus minimizing latency and improving loading times. 
  • Efficiently compressing and caching data can optimize data transfers, conserve bandwidth, and reduce user usage costs.

Modularity and Maintainability

  • Modularity promotes code reusability and scalability by allowing developers to break down a mobile app into smaller, independent modules that can be developed and tested separately.
  • Maintainability refers to the ease with which a mobile app architecture can be maintained and updated over time.
  • It includes factors such as clean code structure, documentation, and the availability of tools for debugging and troubleshooting.

Security and Privacy

  • Security and privacy is essential as they ensure the protection of user data and prevent unauthorized access.
  • A robust mobile app architecture should incorporate encryption techniques and secure authentication methods to safeguard sensitive information. 
  • A right app architecture should prioritize user consent and provide transparent data handling practices to maintain privacy standards as well.

Third Party Integrations

  • There should be careful selection and integration of third-party libraries and APIs.
  • Choose reputable providers, services that have low latency and offer good response times to prevent slowing down your app’s overall performance.
  • Regular updates of third-party components to stay up-to-date with security patches and new features.
  • Implement robust error-handling mechanisms to handle cases where the third-party service is temporarily unavailable or returns unexpected results.

Cross Platform Compatibility 

  • It is crucial for organizations that want to reach a wide user base across different devices and operating systems.
  • React Native and Flutter frameworks allow developers to write code once and deploy it on multiple platforms, saving time and resources.
  • The compatibility of each framework with specific app requirements and performance expectations requires a thorough evaluation of its pros and cons.

Feedback and Analytics

  • The integration of analytics tools is crucial for businesses to collect user behavior data, providing valuable insights into user interactions with their products or services.
  • Also, tracking user engagement metrics like session duration, retention rates, and in-app purchases helps developers understand user interactions with the app.
  • Developers can identify roadblocks and areas for improvement by analyzing app performance metrics like load times, crashes, and response rates.

Regular Updates and Maintenance

  • Regularly updating the mobile app architecture is crucial for developers to maintain the app’s relevance and user-friendliness.
  • The developers can ensure the app’s efficiency, security, and compatibility with the latest devices and operating systems by continuously improving mobile app architecture.

Above are the most common factors that contribute to a successful mobile app architecture. There are more factors, such as  business requirements, target audience, offline capabilities, platform considerations, optimized resource usage, documentation and collaboration. 

Remember that the specific architecture choices will depend on the nature of your mobile application, the client’s needs, your team’s expertise, and your development goals. It’s essential to strike a balance between these factors to create an architecture that meets both user expectations and technical requirements.

We at Nextsavy Technologies are tailored to meet your specific needs. Our experienced members are well-versed in the latest technologies and trends, ensuring that your mobile application architecture is not only visually appealing but also highly functional. From concept to deployment, we handle every aspect of the mobile development process with utmost professionalism and attention to detail. Whether you need a simple app for your business or a complex solution for a large-scale project, we have the expertise to deliver exceptional results. 


Mobile app architecture is the structure and design of a mobile application. It comprises layers that make up the app: the user interface, data storage, and overall functionality.

Mobile app architecture typically consists of three layers: the data layer, the business layer, and the presentation layer, each of which plays a critical role in the app’s functionality.

There are various reasons, such as that it helps connect a wider audience, attract new customers, increase brand presence, increase traffic and engagement, and build trust. Check our guide on how mobile apps can benefit your business

An ideal mobile app architecture is one that follows the principles of clean architecture. It is flexible, allowing for easy updates, easily scalable, user friendly that allows users to easily navigate and interact with its features.

VIPER architecture is commonly used in iOS development when the project requires a high level of modularity, scalability, and testability. It is particularly beneficial for large-scale applications with complex business logic and multiple modules that need to be developed and maintained by different teams.

July 7, 2023

The Ultimate Guide to Android and iOS UI/UX Design

8 minutes


The two most dominant pioneers of the mobile domain: Android and iOS, are also known to be rivals when it comes to mobile app UI and UX design. However, despite their competitive nature, both Android and iOS have managed to consistently push the boundaries of mobile app UI design, inspiring each other to new heights of innovation. From sleek minimalist designs to bold and vibrant color schemes, these two have proven time and time again that they are at the forefront of mobile app design. Their commitment to creating user-friendly interfaces that are both intuitive and visually appealing has revolutionized the way we interact with our mobile devices.  

With each new release, Android and iOS continue to challenge one another to create even more innovative designs that push the limits of what is possible in mobile app UI and UX design. 

As we move forward into the future of mobile technology, it will be exciting to see how these two giants will continue to inspire and influence one another in their quest for unparalleled innovation in mobile app design. Let’s understand how Android and iOS UI and UX designs differ from each other. 

Platform Guidelines and Design Language:

Material Design for Android

Android Material ui/ux design
  • Android follows the Material Design Guidelines that emphasize depth, vibrant colors, and responsive interactions. 
  • This UI and UX design approach creates a cohesive, intuitive user experience, making navigating and interacting with the user interface easy. 
  • Additionally, the use of animations and transitions adds a touch of personality and delight to the overall experience. 


  • Overall, it can be challenging for developers and UI/UX designers to balance the standardization of the Android design language with the need to maintain a unique brand identity for their apps. 
  • Customization and consistency can require extra effort leading to delays in project timeline.

Human Interface Guidelines for iOS

iOS Human Interface Guidelines ui/ux design
  • iOS adheres to the Human Interface Guidelines (HIG), prioritizing simplicity and clarity. 
  • This is why iOS features a minimalist UI and UX design with clean lines, simple icons, and a limited color palette. 
  • Additionally, iOS prioritizes clarity by using plain language and avoiding jargon or confusing terminology. 
  • This approach ensures that users can easily understand and navigate the interface, regardless of their level of technical illiteracy


  • iOS guidelines aim for consistency, ease of use, but can limit designers’ creative expression.
  • This can be frustrating for those seeking a more unique visual style, as the guidelines prioritize function over form. 

Dynamic Navigation Patterns in Android

Android Navigation Patterns ui/ux design
  • The navigation drawer and bottom navigation bar are two popular options for primary navigation on Android. 
  • The navigation drawer is a sliding panel that appears on the left edge of the screen and displays a list of app options. 
  • On the other hand, the bottom navigation bar is a row of icons at the bottom of the screen that provides quick access to different parts of the app. 
  • Both options provide an intuitive way for users to navigate through an app, and developers can choose which one best suits their needs based on their app’s design and functionality. 


  • It can consume screen space, which may result in complex navigation if not properly organized, and can vary across Android versions and device manufacturers.
  • In today’s digital age, screen space is a precious commodity. 
  • It’s important to be mindful of how much space your app is taking up on a user’s device. 
  • It’s important to strike a balance between utilizing screen space effectively and maintaining ease of use, which is key to creating a successful app. 

Streamlined Navigation Patterns in iOS

iOS Navigation Pattern

Tab bars: iOS emphasizes tab bars at the bottom or top for core navigation elements, providing quick access to primary app sections. 

  • Tab bars provide users with a way to access different sections of an app, without the need for complex menus or hidden navigation options. 
  • Tab bars are also customizable, allowing developers to add or remove tabs based on user feedback and usage data. 
  • iOS tab bars often feature icons and labels that make it easy for users to identify which section they are navigating to.
  • This makes it easier for users to find what they are looking for, and encourages them to explore more of the app’s content. 
  • Also, tab bars can be customized to match the overall design aesthetic of an app, making them a versatile tool for UI and UX designers.


  • One potential drawback of tab bars is that they can become cluttered or overwhelming if too many options are included. 
  • To avoid this, developers should carefully consider which sections of their app are most important and prioritize those in the tab bar. 
  • This can be frustrating for users who prefer quick and easy access to all navigation options. 

Screen sizes and resolutions:

Diverse Dimensions in Android

Android Screen sizes & resolutions
  • Android comes in a wide range of screen sizes, including small phones, large phablets, and tablets. 
  • The flexibility in screen size allows designers to experiment different layouts and visual elements. 
  • They can create their own skins and themes, or even modify the core operating system to suit their client’s needs. 
  • This has led to a vibrant ecosystem of third-party apps and tools that extend the functionality of Android devices.


  • Designing for multiple screen sizes requires additional effort. 
  • Testing is important to ensure that the user experience remains consistent across all devices. 
  • This includes testing for usability, functionality, and visual appeal. It is time consuming for UI and UX designers to consider the varying screen sizes and resolutions of each devices when designing user interfaces. 

Consistent Crafting in iOS

iOS Screen sizes & resolutions
  • Apple has consistently strived to provide users with visually stunning displays that enhance usability.
  • The screen sizes across different iOS devices vary, ranging from the compact 4-inch display of the iPhone SE to the expansive 12.9-inch display of the iPad Pro.
  • These high-resolution screens ensure that every detail is crisp and vibrant, resulting in an immersive visual experience by ux and ui designers.
  • Additionally, iOS provides a more streamlined and consistent UI/UX experience because of its limited screen options.


  • The designing for older iPhone models with smaller screens and lower resolutions may require careful optimization without compromising on visual quality.
  • Newer iPhone models such as; iPhone13, iPhone 14 Pro Max with larger screen sizes present challenges for UI and UX designers.
  • It allows for more content and interactions, but they also require careful planning to ensure that items are correctly sized and positioned for the optimal usability. 

Typography and Iconography:

Expressive Elements in Android

Android Typography & Iconography
  • The typographic options and expressive iconography provide users with a wide range of customization options. 
  • The ability to use custom fonts can allow users to truly make their devices their own by selecting a font that speaks to their personal style. 
  • The diverse icon styles available allow for greater brand expression and flexibility in typography choices. 
  • Android has options to suit your needs whether you prefer a minimalist design or something more intricate.


  • Android provides default system icons that are often generic and may not align perfectly with specific branding preferences. 
  • The Android devices come with a predefined set of system fonts, which may not include a wide range of typefaces. 
  • The UI and UX designers have to rely on these default fonts, which can limit their ability to match specific branding preferences.

Elegant Embrace in iOS

iOS Typography & Iconography ui/ux design
  • iOS, with its clean and minimalist design approach, gives clarity to typography and iconography. 
  • Apple has developed its own font called San Francisco, which is specifically designed for optimal readability on various Apple devices.
  • Regarding iconography, iOS icons are known for their simplicity as well as uniformity.
  • The UI and UX designers are encouraged to adhere to Apple’s guidelines i,e designing their own icons, interfaces which helps maintain consistency throughout the platform.


  • iOS provides a set of predefined fonts, icons that UI and UX designers can use, but there is limited flexibility in terms of modifying these elements to suit the specific needs of an app.
  • The lack of flexibility in terms of app layouts and designs can make it difficult to create a cohesive and distinctive user interface. 
  • Despite all this, iOS still stands out from the crowd with its sleek design, intuitive interface, and seamless integration.

Notifications and system integration:

Robust Notifications & System Integration in Android

Android Notifications ui/ux design
  • Android customization allows users to prioritize notifications, ensuring that important messages are never missed. 
  • It offers interactive, actionable notifications for quick responses, tasks completion which also becomes easy for UI and UX designing.
  • Android app streamlines workflow, keeps connected, ensures productivity by keeping messages updated.
  • This feature aids on-the-go productivity by enabling quick business management without disrupting workflow.


  • Balancing customization and simplicity is crucial for user experiences, as over-customization can cause confusion and frustration.
  • The notification system can become overwhelming if not properly managed, leading to a cluttered and confusing user interface.
  • It is crucial to provide clear and concise options that are easy to navigate and understand. B users can have greater control over their experience without sacrificing usability or coherence.

Seamless Harmony in iOS

iOS Notifications ui/ux design
  • iOS UI/UX design prioritizes a clutter-free notification experience, providing fine-grained control over notification settings.
  • It maintains a focus on privacy and user control, offering a more streamlined approach to notifications. 
  • Users can easily manage which apps can send notifications as well as choose to have them delivered quietly or turned off completely.
  • With iOS, users can also group notifications by app or thread, making it easier to keep track of important messages and updates.


  • Apple prioritizes users’ privacy and security, requiring developers to follow strict guidelines when it comes to collecting and using data.
  • Additionally, the stricter review process for apps’ notification usage can impact certain functionalities.
  • iOS places restrictions on how apps can interact with system features and resources. This can limit the integration possibilities for certain functionalities, such as deep system-level integration or accessing certain device sensors or settings.

While iOS’s restrictions can be challenging for developers as well as UI/UX designers, they ultimately help both users and the app ecosystem as a whole.


The bottom line is that there is no winner between iOS and Android. The decision boils down to whether one values simplicity and uniformity or diversity and adaptability. 

It ultimately comes down to personal preference and what features and functionality are most important to each individual user. Both operating systems have their strengths and weaknesses, and it’s up to the user to decide which one best suits their needs. 

We at Nextsavy Technologies are tailored to meet your specific needs. Our team of experienced ux/ui designers is well-versed in the latest technologies and trends, ensuring that your application is not only visually appealing but also highly functional. From concept to deployment, we handle every aspect of the development process with utmost professionalism and attention to detail. Whether you need a simple app for your business or a complex solution for a large-scale project, we have the expertise to deliver exceptional results. 

Contact us for all your Android or iOS app development needs, and let us turn your vision into reality. 

May 15, 2023

Scope Creep in Mobile App Development

6 minutes


Imagine a scenario when a client discusses a mobile application project scope with the development team. The process is initiated by the development team, all phases are completed easily. The client is happy with the final product or service. Now read the first word again. 

Yes, you are imagining or daydreaming if you are expecting the above outcome of the situation. As a project manager, it’s important to remember that no matter how thoroughly you’ve covered the scope of a project, there will always be something that the client wants done differently.  

When a client requests changes, it’s important to listen carefully and assess whether the changes are feasible within the project timeline and budget. If they are, make sure to communicate any potential impacts on the project schedule or budget. If they’re not feasible, explain why and offer alternative solutions that may meet their needs.  

Causes of scope creep in mobile app development and solutions

Wavering scope

You cannot build a building until the foundation is strong; similarly, without a clear definition of the project scope, it can be difficult to determine what is within the boundaries of the project and what is not. This can lead to additional work being added to the project that was not originally planned for, resulting in delays, increased costs, and decreased quality.  


Define the goals, objectives, deliverables, and boundaries of the project. 


“If you fail to plan, you are planning to fail!” 

The organization’s goal should be to define the project scope and prioritize changes based on their importance and impact on the user experience.

Example: If a mobile app development project’s goal is to include only five core features, the organization should resist the temptation to add additional features or functionalities throughout the development process.


It is important to establish precise objectives at the beginning of the project and ensure that all stakeholders are aware of them.

Example: If a company wants to develop a mobile app for its e-commerce business, the objectives could include increasing sales, improving customer engagement, and enhancing the user experience.


Deliverables can make or break the success of your project. It should be clearly defined and aligned with your goals. This includes identifying the features and functionalities that will be included in the app, as well as any design elements or branding requirements.

Example: To create a mobile game app, the deliverables may include high-quality graphics, engaging gameplay mechanics, and compatibility with multiple devices and platforms.


Setting boundaries is essential. It’s important to be flexible and open to change when necessary, but also firm in enforcing the agreed-upon boundaries.

Example: If a client wants to add a new feature to the mobile app that was not included in the initial scope, the development team could agree to either add it as a future enhancement or require additional funding and timeline extensions to implement it within the current project. 

Unforeseen events

Despite our best efforts, unforeseen circumstances will always cause scope creep, and modifications to mobile app development are inevitable. It is critical to acknowledge this reality and approach risk management with a flexible mind.


We cannot predict an exact solution to the problem, but we can come close enough to resolve the problem that is hindering the accomplishment of our project.

Example: A software development team can plan for delays due to unexpected bugs by allocating extra time, running testing, and having a troubleshooting plan. However, if an unforeseen circumstance arises, such as a team member falling ill, they must adapt their plans and come up with contingency solutions.

Change request

One of the main reasons for scope creep is frequent change requests by clients that can lead to a variety of negative consequences, including missed deadlines, increased costs, and decreased quality of the final product. There is no proper measure on how to entertain such changes and in what quantity at a time changes should be made.


Initiate changes workflow to avoid scope creep in mobile app development. Here are steps to follow to avoid scope creep when handling change requests;

Document change requests: Stakeholders should document change requests using a standardized form, which should include details such as the reason for the change, the impact on the project timeline, and any additional costs.

Prioritize change requests: prioritize recommendations based on their urgency and potential impact on the project’s timeline, budget, and resources.

Obtain approval & Monitor changes: Seek approval from the project team or stakeholders for any approved change requests. Monitor the progress of the project and keep track of any changes that have been approved.

Limit saying “yes”

The inability to say no is a major contributing factor to scope creep in mobile app development. It is important for organizations to establish clear boundaries and communicate effectively with clients to prevent unnecessary feature additions and changes that can lead to project delays and increased costs.


Use 50 shades of saying ‘NO’

Saying directly ‘NO’ falls like a hammer on a client’s dignity. Frame your responses carefully. Be careful with the words you choose. Be euphemistic as and when necessary. So, even if you intend to say no it does not damage the client’s goodwill with your business. 

Example: “Thank you for taking the time and effort to share with us.” Unfortunately, we won’t be able to execute this right away because the process has already begun, but you can still be optimistic for the future…”  

However, some clients may have legitimate reasons for requesting additional features or changes, and it is important for organizations to consider these requests to ensure client satisfaction and a successful end product.

Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” – Steve Jobs (founder of Apple)

Lack of stakeholder involvement 

Lack of stakeholder involvement is the main reason for scope creep in projects. It leads to delays, increased costs, and a final product that does not meet the needs of all parties involved. Vision and mission get lost, and employees are unable to fill the blind spots. 


“Good business leaders create a vision, passionately own the vision, and relentlessly drive it to completion”. 

After entrepreneurs, stakeholders are like superheroes. They face countless challenges and obstacles on their journey, but they never give up. They keep the fire burning and seek solutions through continuous improvement of their services by bringing everyone together. Their solutions go beyond addressing their clients’ needs. Here are a few suggestions that can aid communication in various ways;

  • Create a strategy that specifies how and when members will communicate with stakeholders throughout the project’s longevity.
  • Create a stakeholder engagement matrix to identify and engage stakeholders.
  • Involve stakeholders early in the planning phase of the project so they have a clear understanding of what is achievable within budget constraints.
  • Set aside time for regular follow-ups and meetings to evaluate and maintain progress.


Only two things are infinite: the universe and the client’s expectations.

No matter how much effort you put into delivering high-quality products or services, there will always be someone who wants more. Overpromising may lead to disappointment and a loss of trust in the long run. 


It is essential, to be honest, and realistic with clients about delivery. By setting realistic expectations and delivering on them, you can build a strong reputation and a loyal customer base. It is better to under-promise and over-deliver.  

Example: In mobile app development, you can add some amazing features and release it when the client least expects it, this will gain faith and strengthen relationships with clients. They’ll feel that their project is in safe hands. 

“The purpose of a business is to create a client who creates clients.”


There are a lot more causes resulting in the scope creep of mobile development apart from what is listed above, and it concludes that 

Even if an organization takes measures to minimize scope creep, it is inevitable at times. Thus, the best practice is to be prepared and keep the above causes as well as solutions in mind. Always have a backup plan in place to prevent losing time and resources. Prepare ahead of time, adapt to conditions, and discover the best solutions in a short span of time.

Want to experience the most convincing software development services offered by us? We at Nextsavy Technologies pay special attention to your concerns and offer you the most lucrative solution. 

Contact us and start your mobile app development journey now. 

October 23, 2018

5 most important things to make your mobile app holiday season ready!!

Nextsavy Technologies
3 minutes

After travelling to various parts of the world during festive season, I have learnt that all countries have one thing in common and that is celebration in the festivals they enjoy the most. In these times of fast life everyone and people of all ages are looking forward to celebrate the holiday season in the best way they can.

And so here is an opportunity for the online and mobile retail and wholesale stores to take advantage to know their customers and give them the best product and service.

Here are 5 most important things you can do to make sure your app is ready for the holiday season:

Decorate your app

People around the world decorate their houses and same way your platform is a place where people are going to visit before the season arrives and even during the holiday season. So go ahead and make small changes. Few things you can change are:
• Changes to the logo as per festival.
• Small changes to other icons in the app as per festival.
• Light color backgrounds specially for festival.

Market your content and offers

It is very important that people come to know about your app being ready for the holiday season. Once you are set make sure you have few things in pipeline:
• Send emails to let your customers know about the updates.
• Let your preferred customers have a sneek-peak.
• Create a buzz about any offers or discounts you are going to put before or during the holiday season.

Customers will love your app if you keep in touch with them and welcome them to your application.

Wish your customers

If you are a online store send small greeting cards along with orders for your customers. If you are not a online store you can exclusively send greeting emails or a postcard which makes your customers feel good and comfortable with your brand. Don’t forget to tell them how you feel about your customers.

Anticipate a rush during holiday season

Ensure your app is scalable enough to handle rushes and address any issues promptly. Keep users informed about potential delays. In worst situations you should have a plan B in place for retaining good customers. For this you should integrate your app with proper analytical tools.

Analyze your product and audience

This is the best time to analyze your product and audience. This is the time when you will come to know how good and stable is your application and what changes needs to be made. Not only in the application, you will also find out many improvement which you can do in your system and flow in your organization.

  • With proper tools you will be able to learn a lot about your app like:
  • Stability – Add powerful, yet lightweight crash reporting so you can fix issues fast.
  • Deployment – Streamline and automate your beta distribution and app deployment process.
  • Engagement – Get insight into your users and what actions they’re taking inside your app.
  • Retention – Uncover behaviors that correlate with healthy and unhealthy users.
  • Growth – Drive app installs and monitor active users.
  • Revenue – Easily monetize your app with ads.

If you keep up with these few important points it will help your app to outperform. If you have any queries feel free to contact us. We will arrange a free consulting session exclusively for you. We also provide end-to-end business solutions for startups, small and medium scale organizations.


This period is commonly known as the time when retailers offer substantial discounts and promotions on their products or services. Many consumers take advantage of these deals during this time to buy items for themselves or as gifts for others.

During the holidays, consumers are motivated by limited-time offers, exclusive deals, and the desire to find the perfect gifts for their loved ones. The sense of urgency created by these factors drives consumers to actively seek out and make purchases, leading to a boost in sales for businesses.

During the holiday season, customers can enjoy significant discounts and exclusive promotions on a wide range of products. This allows them to buy more items or higher-quality products that may have been out of their budget otherwise.

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