August 13, 2020

How to organize content on your website?

Harshada Desai
6 minutes

Have you ever visited a website for specific reason but as soon as you got onto the website you were disappointed that the site held none of the information you were looking for? Or you the site promised you exactly the kind of information you were looking for but there was no clear path to find it? In these scenarios, how long did you stay on the website? Did you even feel like exploring the website to look for the information you wanted? Do you know how much important is organizing website content?

One of the most important decisions a website designer needs to make is how to organize or layout information on a website.

We we all know that content is king. But what is the point of good content if the visitors on your website are not going to be able to access that content easily and quickly.

Your visitors need to be able to quickly scan your site and find the content or information they are looking for. If you are a company offering information, services, or products people visit your website because they are looking for information and for designers the main objective should be to help the visitors find it.

This is not an easy task considering that there are many different people visiting your site, and a website can varying types of information. So here I am listing a few tips on organizing content on your website, information dissemination at a glance, in a quick and effective way:

1. Set the goals first

Different clients are going to have different goals, based on the service they are providing. For example, if a website is selling a product to talk about the product’s USP, if it is a service the client’s goals might be to highlight what they offer other businesses, etc. There must also be a call to action, the real goal for all clients is to use the website for conversion, so if it is a product website think about how you might lead the website visitor to quickly gain information about the product and lead them to buy the product.

Some websites may also just be providing information and some websites might be doing a combination of these. So start by first listing down the client’s goal and what the call to action should be. If your site aims to sell a product, then the most important information on that site will be that which describes the benefits of the product, answers potential customer questions, and tells visitors how to buy. If the site’s primary purpose is to provide information, then you might want to make sure that either the information or navigation to find that information is placed in a prominent position on the home. So once you have all the content in front you start by first listing down the client’s objectives and what they are trying to achieve from their website.

2. Highlight necessary content

Once you know what the site’s and the client’s goals are, start by highlighting all the necessary content or text that communicates the goals. For example, if you have a site that aims to sell a product, you want to select and highlight product benefits, features, testimony, and information about the company, a FAQ page, and information on how the visitors can purchase the product.

3. Define an information structure

Now that you know what the goals of the website are and you have highlights of text that communicate the goals now it is time for you to order the information that can help in organizing content on your website At this point, you want to take the text and keep arranging it either on the screen or onboard until the progression of the information flow. Remember to give the most important information first (we will talk about this a bit more in detail below). Each web page needs to give unique information and move the readers to the next step or to a call to action like mentioned before. Create headers, paragraphs, or titles by providing links, analyzing text, and deciding on importance.

4. Start with critical content

Once you have a clear structure for your content, you need to go into more detail and decide which text is going to be displayed where on the site. Important is that you start with the most critical content, i.e.: the most important or central message to the product or service the site is selling and place it right on the landing page. Then, you can think about less central content and decide where and how you want to arrange it on your site.

Another way to better organize the content is to group relevant elements. Note that relevant is your subjective thought but what go back to the goals and ask yourself if it is communicating that goal effectively. Relevant content that is grouped logically and practically will make the site visitor’s search for related content minimal and therefore navigating your website becomes more intuitive and more efficient for your visitors.

6. Show only what is relevant

At the end of this process, you might still have text from the overall content that does not fit anywhere or might be leftover. Do not try to cram the leftover text in spaces because you feel you need to make use of it. Keep it simple, meaning only include content that is relevant, does not repeat the same thing and over iterate. But, make sure you show everything that is relevant.

Ultimately, selecting, organizing, categorizing and hierarchical placing the content all comes down to defining the objectives of the website and the client goals. So make you sure you spend time in understanding this.

Again, you can pretend to be a visitor to your own website and guess what kind of information would be relevant. Or you can ask real users to perform different tasks and go through different use cases to tell you exactly what content they expect to find. You can then think of ways to display additional information. For example, you can place high priority content directly on the site, or link to less urgent content on your different pages. Just make sure it’s available.

Hierarchy

If your site is small and only has a few pages, you can easily display them all in your main navigation. As the number of pages grows it quickly becomes unwieldy to try and include to every page in a navigation bar or single menu. Organizing your pages into a hierarchy becomes important.

Hierarchical Organization

A hierarchical organization is one of the simplest structures for visualizing and understanding complexity. Placing your content into some kind of hierarchy is an easy way to let people know what the entirety of your content is about.

Hierarchy is created through superordinate/subordinate or parent/child relationships. Visually we perceive these relationships based on left/right or top/down organization, but we can also influence this hierarchy visually through proximity, size, and connecting lines among other things.

A large part of the job of a designer is to organize information.

That organization might be the information architecture across a website or it might be where to place design elements on a page. Organization of information significantly impacts page and site design, influencing user reactions and interaction.

Organization of information on a single page significantly impacts user response and interaction with a website. When someone first visits your site they have very little knowledge about it. You need to let them know what your site is about quickly and effectively.

How should you organize your site’s information? How many ways can you organize it? Are some organizational systems better than others?

About the author

Harshada is a trained product designer but has made her way from design to design research. Although she is a research she keeps herself updated on interaction and digital product design. You can always trust her to give feedback and she is always open to a good brainstorming jam.

Professional copywriters or content creators write the content of a website. They are experts in creating captivating and educational content that meets the website’s objectives and caters to its target audience. They may work for the company in-house or as freelancers.

Organizing your website content is important as it helps the target audience navigate through your content easily and find the information they are looking for quickly. A well-organized website improves search engine optimization (SEO) by making it easier for search engines to crawl and index your pages, leading to higher visibility in search results.

The types of content to be included on a website can vary depending on its purpose and target audience. Some common types are product or service page content, blog posts, case studies or testimonials, contact us, and help center content.

May 17, 2016

How an app design can make wonders!

Nextsavy Technologies
3 minutes

You have a great app idea, you have a very good response and the market is open for your idea, but have you ever thought of what if the app design & development is not executed in the correct way. You can also check out our post on key elements of software development.

Let us consider the two most common and successful app platforms for our discussion, Apple and Android. An app’s most important attribute is its design. I have come across hundred’s of entrepreneur’s to whom my first question is who are the users of your application? Asking for the users makes it clear and easy to understand that the physcology of the user, geography of the user and under what surroundings the user is going to operate.

2 most important questions to ask before designing the app

What problem does your app solve?

You have figured out a problem and its probable solution. It is possible that the app can be solving a part of the problem or the entire problem which you have discovered. If not sure you can list down the problems you are focusing to solve and against that you can list down the solutions to those problems which your app is solving? Bam and you have the answers.

Also sometimes the flaw in design and flow of the app creates a different type of a problem. This should not happen. So taking care of the design elements is very important.

Designers must ensure their solutions avoid creating different problems due to design and flow, ensuring a cohesive and effective solution.

Who are your app users?

App users could be across the globe depending upon the app. App targets various individuals, including machine operators, mechanics, musicians, artists, and individuals of all ages and backgrounds.

Now this people could be in various environments, surrounding, could be outdoors, indoors, with proper lights or with low light or extremely high light.

All this factors are accountable when the design of the app is to be created and thus the question who the user is, can help the designer to think forward.

The above 2 questions themselves can give answers to many questions which are required to make a best user interface and user experience for the application.

Apart from the fact that the designers contribution to the app is crucial the fact that the development process is also important and can make great impact on the application.

Factors that you can keep in mind for app development

Platforms

Choose platform wisely. Do research on target region and devices used over in your targeted region.

Tools

Secondly the tools that used are important, which helps do the work more efficiently and securely.

Design Integration

Once the designs are ready, developer needs to integrate them and keep in mind that it appears perfectly in all screen sizes. This also includes transitions and animations.

Design Guidelines

Making sure HIG: Human Interface Guidelines are taken care for Apple apps and using Material Design concepts in Android apps makes a huge difference to your app designs.

Conclusion

Some of these facts and notes will help to understand the app design process. For any other assistance with respect to mobile app design you can Contact us!

FAQ’s

An app’s design should include a user-friendly interface, clear navigation, and a visually appealing layout. It should also consider the target audience and their needs to ensure that the app meets their expectations and provides a seamless user experience.

The process of designing a visually appealing and user-friendly interface in an app that improves the user experience is referred to as UX/UI design. It involves analyzing the users’ behavior, preferences, and needs in order to build an intuitive, user-friendly interface.

Mobile apps should have fast loading time, push notifications, offline access, flexibility, social media integration, easy navigation, and a secure payment gateway.

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