The Future is Digital: Key Transformation challenges 2023

6 minutes

From virtual reality to the Internet of Things, the future is indeed here and The Future is Digital.


“The COVID-19 pandemic”, is a word that shook the nation and brought businesses to its knees; the economy collapsed, global market thrashed, and so on.

But this turned out to be a “blessing in disguise” for the digital transformation sector. It accelerated the businesses worldwide, as more people were working remotely and relying on online services.
Previously, the digital shift was thought to be an unnecessary market phase. but now going digital has become a necessity in order to take your business to the next stage.

Therefore, companies that do not adapt to this new reality risk falling behind their competitors.
With transformations and trends come a bunch of challenges that cannot be foreseen well in advance.
Too much information altogether, isn’t it? Worry not, we’ll go through everything step by step. Let’s understand,

What is the digital transformation?

Digital transformation is the process of integrating digital trends and digital technology into all sectors of a business, which has a profound impact on how such an organization works and provides value to its clients.
Digital transformation incorporates leveraging cutting-edge technologies like cloud computing, AI, and other things to improve productivity, efficiency, and client satisfaction.

Why is digital transformation difficult?

Digital transformation is difficult because it involves significant changes in technology, processes, and culture. Additionally, organizations may face challenges such as resistance to change, a lack of resources, difficulty finding the right talent, and many more.

The benefits of digital transformation, on the other hand, are enormous, including higher efficiency, improved customer experience, and increased competitiveness. To remain relevant in today’s constantly shifting business market, organizations must be ready to overcome these digital transformation challenges and invest in digital transformation to maintain digital trends.

The 6 Key solutions of Digital transformation challenges

  1. Silos in corporations obstruct digital transformation
  2. Organizations are resistant to change
  3. Lack of long-term vision
  4. Shortage of skilled personnel
  5. Evolving customer needs
  6. Lack of adaptability or flexibility

1. Silos in corporations obstruct digital transformation

When a company has groups of experts divided by department, skill, or location, these are known as organizational silos in business. The difficulty arises when employees are not only geographically separated but also when they follow departmental goals rather than company goals. As a result, there can be less creativity, cooperation, and communication inside the company.


Encourage communication and collaboration: Create an open and inclusive environment with cross-functional teams to collaborate and work together.

Foster a shared vision: Create a shared vision for the company to help employees understand and work together to achieve goals.

Use technology: Invest in technology that enables collaboration, such as project management tools, video conferencing, and instant messaging platforms, that can help break down geographical barriers and allow teams to work together seamlessly.

“No one can whistle a symphony; it takes a whole orchestra to play it”

Encourage open communication, transparency, and a willingness to work together towards shared goals.

2. Organizations are resistant to change

What if I go digital and lose all of my clients? Will I ever be able to recover my losses?
However, switching to digital was never a smart idea in the first place. These are some of the questions that fuel the fear of change.

New technologies are difficult to adopt. Fear of the unknown is the most challenging aspect of digital transformation. The resistance factors such as a lack of digital skills, fear of change, and reluctance to invest in new technologies etc. However, organizations that do not adopt digital transformation, on the other hand, risk falling behind competitors, and losing prestige in today’s fast-changing business world.


Education and Training: Organizations can provide education and training to employees about digital transformation to improve productivity, efficiency, and customer satisfaction.

Take baby steps: Organizations can start with small digital transformation initiatives to test the waters. i,e to automate one process or introduce one new technology to improve productivity and efficiency.

Seek External Expertise: Organizations can seek help from external experts to successfully implement digital transformation.

“If plan A fails, remember there are 25 more letters” – Chris Guillebeau

3. Lack of long-term vision

Long-term vision and goals have a huge impact on an organization’s future as stated by Warren Buffett, “Someone’s sitting in the shade today because someone planted a tree a long time ago”

It should be developed by the entire organization rather than just the CEO or management team. When the whole firm participates in establishing the vision, it develops a sense of ownership and commitment among employees, resulting in greater strategy alignment and execution.

Without a clear long-term vision, digital transformation may lack direction and purpose leading to wasted resources and failed initiatives.


Define digital transformation strategy: Develop a digital transformation strategy that outlines long-term goals and how technology can help achieve them, and regularly review and update it to stay relevant and effective.

Invest in training and development: Investing in training and development programs can help employees acquire the necessary skills and knowledge to leverage new technologies.

Monitor and measure progress: It can help identify areas that need improvement and ensure that the organization is on track to achieve its long-term goals.

4. Shortage of skilled personnel

The shortage of talent in the organization can lead to decreased productivity, increased workload, and difficulty meeting organizational goals.


Invest in riders, not horses: Investing in skills rather than resources can help businesses overcome the talent shortage by providing them with the necessary skills and knowledge to handle digital transformation projects.

Hire diverse talent: Look for talent in diverse places and with diverse backgrounds. You can also consider hiring remote employees or outsourcing some of the work to countries where there is a larger pool of talent.

Use automation and technology: Automation and technology can help streamline processes, reduce manual labor, and free up employees to focus on higher-value tasks.

5. Evolving customer needs

“I already have these, I want something NEW” as a software company, we have heard this statement from many of our clients?

It shows how challenging it is to predict what a client’s needs and expectations will be.
An organization recognises exactly what its clients want right now. But what happens after a few weeks or months? Can an organization identify whether or not my client wants the same thing?

In a world where trends change on a daily basis, we cannot expect our client’s requirements to remain constant. To understand how to overcome this, let’s move on to solutions.


Research: Regular customer research can help businesses understand customers’ needs, preferences, and behaviors.

Utilize data analytics: data analytics can provide insights into customer behavior and preferences. It includes analyzing website traffic, social media engagement, and sales data to identify patterns and trends.

Catering to customer feedback channels: Providing customers with channels to provide feedback can help in understanding their changing needs. This includes customer service channels, online reviews, and social media platforms.

Stay connected with customers: building strong relationships with customers through newsletters, social media, and personalized interactions can help businesses anticipate changes.

Overall, businesses need to stay proactive in monitoring changes in customer needs.

6. Lack of adaptability or flexibility

The lack of flexibility can result in missed opportunities for innovation in digital trends and growth during digital transformation, as well as an inability to adapt to changing market conditions and customer needs. This is due to fear of unfamiliarity with new technology. Ultimately, this fear can lead to a rigid approach that does not adapt to changing circumstances or new technologies, ultimately hindering the success of the digital transformation initiative.


Cover the most critical sectors: a well-defined strategy that can help organisations identify the most critical areas for transformation and prioritize the implementation of flexible solutions only in those areas.

Partner with technology providers: partnering with technology providers that specialize in digital transformation can help organizations access the latest, most flexible solutions that identify the most effective solutions and implement them in a way that maximizes flexibility.

Consider cloud-based solutions: cloud-based solutions can offer greater flexibility and scalability than on-premise solutions. By migrating to the cloud, organizations can take advantage of the latest technology and scale up or down as needed to meet changing business needs.


There are a lot more challenges that require special attention in order to thrive in the digital world. All you need is careful planning and a willingness to adapt. It can overcome these challenges and successfully navigate the digital landscape. With the right mindset and approach, businesses can turn these challenges into opportunities for growth and innovation.

Do you want to know how digital transformation could benefit your business to grow? Nextsavy Technologies is ready to help in your digital transformation journey. Our specialists will provide you with a personalized consultation to better understand your company’s needs. We will offer customized solutions to help you reach your objectives. To learn more about our services, feel free to contact us.


Digital transformation is the process of integrating digital trends and technology into a business to improve productivity, efficiency, and client satisfaction.

AI, machine learning, e-commerce, blockchain, quantum computing, data privacy and cybersecurity are all important digital trends for 2023.. Artificial intelligence is expected to get far more intelligent in coming years.

4.0 is the fourth industrial revolution, characterized by the integration of advanced technologies into various industries to streamline processes, improve efficiency, and create new business models.

Digital transformation challenges include silos in corporations, resistant to change, no clear long-term vision, shortage of skilled personnel, evolving customer needs, lack of adaptability or flexibility, etc.

Skills and expertise necessary for successful digital transformation include data analytics, cybersecurity, digital marketing, software development, and project management.

Companies can measure the success of digital transformation initiatives by setting goals, tracking key performance indicators, and regularly assessing the effectiveness of digital tools and processes.

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