Do you need a mobile app for your business or just the website?

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This is a very interesting question, since the time mobile applications have increased in number and many businesses adopted the mobile app as there primary source of income.

We are in the age where mobile applications are at the top of the list when driving a business but if we actually look at the bigger picture there is lot more to explore and understand.

Try taking an example of your daily routine. Within 1 hours of waking up in the morning and how many different apps you might be looking at. It could be any financial app, news app, fitness app, emails etc. According to Soasta 84% Smartphone Owners use apps during their morning routine.

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So I would like to categorize mobile apps into 4 different types:

Utility Apps
Apps like battery monitoring, flash, calculator etc. They could be standalone or dependent on an external source or your phone sensors for data or hardware.

Gaming Apps
Mobile games like Temple Run, Angry Bird and lot of other small educational gamified apps for learning.

Other Apps
This consists of all other kind of apps that you use from the app store like news, social media, informative apps etc.

Enterprise Apps
These are applications that you mostly do not find on the app store. They are designed and developed for internal use of a company or organization. For example Sales Agency uses this for monitoring employee customer visits and sales representatives can enter data from their visits etc. These apps are also developed in the same way the other apps are developed but only the distribution channel is different.

Well, now since we have categorized the apps the question does your business need an app or website can do your job. It totally depends on which category you fall into and what is your business goal.

Businesses building apps that fall in the 4th category are purely building customized apps for improving organization workflow, tracking progress and many other reasons in the interest of organizational productivity and growth.

In 1st and 3rd category apps can also be an extension to your website and can also provide some additional or extended feature to your customers. It can also give you insights on your customers interests and what they are looking at.

I am sure that these insights will definitely help you in answering your question, but when in doubt contact us. We will arrange a free consulting session exclusively for you. We also provide end-to-end business solutions for startups, small and medium scale organizations.

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